A literary perspective into the world of fortune cookies, a staple of every Chinese restaurant in the USA and many other parts of the world, though funnily enough, not in China.


For decades we’ve read newspapers, knowing that the paper’s owner usually has some sort of political axe to grind. But when it comes to websites we don’t always express the same concerns.


Translating marketing material is the bread and butter of Supertext’s services; transcreation – creative translations adapted to the local market – is the slab of Nutella that makes everything that little bit better. But sometimes, that isn’t enough. Sometimes, it makes more sense to start from scratch and actually copywrite the text.


It’s taken nine years, five cities, four jobs, and three countries for me to come to my senses. I studied languages at university. Yet somehow amid the flurry of career […]


“What is that feeling when you’re driving away from people and they recede on the plain till you see their specks dispersing? It’s the too-huge world vaulting us, and it’s good-bye. But we lean forward to the next crazy venture beneath the skies.”