Champagne du Goupil was born from the vineyards of Avize in northeastern France. The new blanc de blancs takes a fresh, playful approach to the traditional Champagne market, from the charming fox mascot to the enchanting storytelling on the label. Supertext was tasked with capturing the delightful French nuances for an English-speaking audience. It turned out to be the perfect case study for a comparison between translation and transcreation.
Kristy Sakai
CEO Supertext Creative
Kristy leads our global creative agency for content services and localization in over 100 languages. She helps scale-ups and multinational companies to conquer new markets with first-class texts. Kristy is a firm believer that the pen is mightier than the sword.