World Vision

Corporate storytelling is everywhere these days – including in annual reports. The facts and figures may be important, but so is the story that surrounds them. That’s why forward-thinking organizations like World Vision are now looking beyond the numbers and focusing on creative texts and translations that turn readers into fans.








Tutto assume una veste nuova da Coop: qualche giorno fa, sono stati pubblicati il sito web rivisitato e la nuova app in ben quattro lingue. In questo modo, tutti i servizi di questo gigante del commercio al dettaglio potranno essere utilizzati a livello centrale. Supertext è stata incaricata dell’ottimizzazione linguistica della user experience in inglese, italiano e francese.


Coop fait peau neuve: le site Web modifié et la nouvelle application en quatre langues sont en ligne depuis peu. Désormais les prestations de ce géant du commerce de détail sont centralisées. C’est d’ailleurs Supertext qui s’est chargée de l’optimisation linguistique et de l’expérience utilisateur en anglais, en italien et en français.


From singular “they” to the title “Mx”, gender neutrality is slowly becoming standard for English speakers. But we’re translators, so we wanted to know how other languages tackle the gender conundrum. Read on to discover what “x”s, “@”s and “*”s have to do with gender – and how Obama sidesteps the question entirely.




Real estate companies around the world have turned the coronavirus crisis into an opportunity to make the jump to digital solutions. And one of the quickest off the mark was Homegate, the largest real estate marketplace in Switzerland. Its new feature for live online property viewings was implemented in record time – and Supertext was on hand to ensure multilingual communication.


Der grösste Schweizer Immobilienmarktplatz macht aus der Krise das Beste und wird kurzerhand zum Online-Gastgeber: Wohnobjekte können neu digital und live besichtigt werden. Das Feature wurde in Rekordzeit umgesetzt. Für die mehrsprachige Kommunikation rundherum kam Supertext ins Spiel.