Do international companies need a different social media profile for each language region? When is a single global presence the better option? And what features do platforms like LinkedIn and Facebook offer to help? A brief guide to multilingual social media management.






Social Distancing

“Social distancing” has been a buzzword for several months now. But what about linguistic distancing? To pass the time until we can meet up with friends again, we’ve taken a look at the compound words that just can’t bear to be apart.







Persönlich Supertext

Seinen Namen schreibt es klein, lupenreine Kommunikation dafür umso grösser: Das Magazin persönlich ist das wichtigste Medium der Schweizer Kommunikationsbranche und steht inhaltlich wie sprachlich für kompromisslose Qualität. Und mit Supertext für Korrektheit bis zum letzten Komma.









With Noto, Google has developed a font family that works for every language in the world. Here’s how the company is enabling global communication – and what IKEA and tofu have to do with it.