What is content marketing?

24. März 2017 | Kristy Sakai

Content marketing is the new buzzword in online marketing. Content, not advertising. You’re still selling something, but you’re making it sound like content, not an advert. We’ll explain what it is, how it works, and what it can do for you.

Do you have what it takes to be a copywriter?

7. Februar 2017 | Kristy Sakai

Find out if you’ve got what it takes to be a copywriter, author or ghostwriter with our copywriting skills checklist.

Supertext joins the American Translators Association

6. Januar 2017 | Kristy Sakai

Supertext joins ATA, the American Translators Association, with more than 10,000 professional members in translation and interpretation.

«Die beste Übersetzung ist keine Übersetzung.»

7. Dezember 2016 | Kristy Sakai

Kristy Sakai leitet Supertext USA, Inc., die neu gegründete Tochtergesellschaft in Santa Monica, Kalifornien. Wir haben sie nach dem Geheimnis hinter dem Erfolg von Supertext befragt und warum die Wahl gerade auf Kalifornien fiel.

“The best translations don’t read like translations.”

7. Dezember 2016 | Kristy Sakai

Kristy Sakai heads up Supertext USA, Inc., a newly founded subsidiary in Santa Monica, CA. We talked to her about what has driven Supertext’s growth and why California is the place to be.

The city of angels beckons

11. November 2016 | Kristy Sakai

Some of you may recall Supertext’s original mission statement – world domination. And you may have heard that a big change is coming. Well, this is it.

British or American English: why it matters. And why it sometimes doesn’t.

2. November 2016 | Kristy Sakai

The differences between British English and American English have been well documented. But what does this mean when it comes to writing for an international audience?

Top podcasts to broaden your horizons

5. Juli 2016 | Kristy Sakai

Podcasts are a great way to get an insight into every niche, from marketing to language. Here are our favourites.

Seven ways CAT tools improve your translation

19. April 2016 | Kristy Sakai

From DIY macros to complex, powerful programs, computer aided translation tools are essential for translators and agencies alike. What are the advantages of using CAT tools– and more importantly, how do your translations benefit from them?

How to become a freelancer

10. März 2016 | Kristy Sakai

Do you have what it takes to be your own boss? Better still, do you have a knack for words? Then freelancing for Supertext may be the dream job for you. Find out the nitty gritty of setting up shop as a freelancer.

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Kristy Sakai

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