Kristy leitet Supertext USA Inc., unsere Filiale in Santa Monica, Kalifornien. Und auch wenn sie die Schweizer Pisten gegen sonnige Strände eingetauscht hat, bleibt sie ihrer Mission treu: die Welt von schlechten Texten zu befreien. Denn sie ist überzeugt, dass die Feder mächtiger ist als das Schwert.
Do you have to write something, but you don’t know how? Or even what you want to write? Our online editor has pondered this question.
Besides content marketing, search engine optimization (SEO) is the phrase on everyone’s lips. But what does it mean? How does it affect you and your company, and how can you use it? We’ll show you the basics.
Content marketing is the new buzzword in online marketing. Content, not advertising. You’re still selling something, but you’re making it sound like content, not an advert. We’ll explain what it is, how it works, and what it can do for you.
Find out if you’ve got what it takes to be a copywriter, author or ghostwriter with our copywriting skills checklist.
Supertext joins ATA, the American Translators Association, with more than 10,000 professional members in translation and interpretation.
Kristy Sakai leitet Supertext USA, Inc., die neu gegründete Tochtergesellschaft in Santa Monica, Kalifornien. Wir haben sie nach dem Geheimnis hinter dem Erfolg von Supertext befragt und warum die Wahl gerade auf Kalifornien fiel.
Kristy Sakai heads up Supertext USA, Inc., a newly founded subsidiary in Santa Monica, CA. We talked to her about what has driven Supertext’s growth and why California is the place to be.
Some of you may recall Supertext’s original mission statement – world domination. And you may have heard that a big change is coming. Well, this is it.
The differences between British English and American English have been well documented. But what does this mean when it comes to writing for an international audience?
Podcasts are a great way to get an insight into every niche, from marketing to language. Here are our favourites.
From DIY macros to complex, powerful programs, computer aided translation tools are essential for translators and agencies alike. What are the advantages of using CAT tools– and more importantly, how do your translations benefit from them?
Do you have what it takes to be your own boss? Better still, do you have a knack for words? Then freelancing for Supertext may be the dream job for you. Find out the nitty gritty of setting up shop as a freelancer.
David Bowie released what was to be his last album last week to coincide with his 69th birthday, before sadly passing away on monday. We take a look back at his influence on Berlin and a few tunes that can be hummed in German.
A literary perspective into the world of fortune cookies, a staple of every Chinese restaurant in the USA and many other parts of the world, though funnily enough, not in China.
Translating marketing material is the bread and butter of Supertext’s services; transcreation – creative translations adapted to the local market – is the slab of Nutella that makes everything that little bit better. But sometimes, that isn’t enough. Sometimes, it makes more sense to start from scratch and actually copywrite the text.
Last month in Zurich, SDL held its annual roadshow in conjunction with the launch of SDL Trados Studio 2015. The geeks of Supertext were there to get the lowdown.
Lunch at Supertext can mean a quick, simple Japanese meal – like the somen we had today. Japanese translations, on the other hand, requires hard graft and brain power.
You may have heard about the Wikipedia user who has spent many a Saturday night doing just one thing: changing all cases of ‘comprised of’ on Wikipedia to ‘consists of’ […]
March 4 is officially National Grammar Day in the US and Supertext is jumping on the bandwagon. Notice the date? The founders had a clear mission: march forth to better […]
Mondegreens are misheard lyrics – the term is derived from a mondegreen itself – and some people have a real talent for it.
