When BuzzFeed’s mix of social news, entertainment and sponsored content first appeared, it turned the media world on its head. Its success attracted skeptics, jealous rivals and imitators, but above all, it attracted fans. Even back in 2014, the site had 150 million users every month, and though this was before the launch of the German site, 1 million of those came from Germany.
The German site began as a mix of German and English content. A team of editors under Editor-in-Chief Juliane Leopold developed new content especially for German readers, but they also used content from the American site, and localized international campaigns. To translate these campaigns, BuzzFeed looked for a young, web-based, creative partner – and they found one in Supertext.
Andrea Clausen, Head of the Berlin office, managed the orders personally in collaboration with Amanda Warren, Account Manager at BuzzFeed. ‘Working with Andrea and the Supertext team was incredibly straightforward! The site is easy to use and stores all my orders for me. Andrea is always available when you need her and responds to questions immediately. The transcreations were fantastic and super quick! I honestly have nothing to complain about. I would recommend Supertext for any project, big or small,’ says Amanda.
BuzzFeed was Supertext Germany’s first big client. The wholly owned subsidiary of Supertext AG in Zurich was the first Supertext branch outside Switzerland, and has now been joined by branches in Lausanne and Los Angeles. Each subsidiary has its own online domain and access to a network of more than 900 handpicked copywriters, translators, editors and proofreaders.