Ordering SEO content: it’s all about added value

The marketing industry has been telling us for years that “Content is king!”, urging us to move away from using meaningless strings of keywords. It’s well known that Google is paying increasing attention to the relevance of content for the reader when determining the position of a website in its search results, but which criteria does the search engine use to assess the relevance of the text on a website?

And how can you use this knowledge to order high-quality SEO content and improve your website’s Google ranking? To help budding SEO experts take on this challenge, we have put together an overview of the 10 most important rules for creating search engine-optimized content.

1. Target audience

Before you reach for the keyboard, you need to have a target audience in mind. Who is the text aimed at, how does this reader use the internet and what kind of content do you need to create to appeal to your target group?

2. Content, content, content

Google rewards high-quality content that is unique and compelling. How does the search engine do that? It uses complex algorithms to precisely analyze user behavior and the reader’s response to the text, and then ranks the SEO text based on this information. For example, if a user spends a long time on a page and clicks on the links in the text, this will have a positive effect on the site’s ranking.

3. The unique selling point

A Google search for “order SEO content” returns an impressive 71.9 million results. This means it is important to develop unique selling points (USPs) that clearly differentiate you from the competition. When ordering SEO content, be sure to make the copywriter or agency aware of your USPs.

4. Keyword research

Keyword density is no longer the most important criterion when ordering SEO content, but that doesn’t mean that keywords are completely irrelevant. Research into search volumes, the competition and search trends can be useful for identifying important keywords.

5. Text length

When creating SEO texts, there is no such thing as an ideal length. It is far more important to draw in the reader with interesting content, offer clear added value and not make the text longer than it needs to be.

6. Spelling and grammar

When you order SEO content or have SEO content translated, it goes without saying that you expect perfect spelling and grammar. Google evaluates the use of language in website text – errors are identified and penalized with a lower ranking.

7. Avoid duplicated content

Duplicated content is one of the cardinal sins of SEO – Google reliably detects duplicated content, whether it appears on the same page or on different websites, and responds by applying heavy penalties that impact site ranking. However, content appearing in multiple languages is not considered duplicated content, so you don’t need to worry about duplicated content when having SEO content translated.

8. Order must prevail

When you order SEO content, you should expect the copywriter to provide clear, readable and well-structured content. SEO content is not authored primarily for a search engine, it is intended for the reader. Correctly formatted headings, regular paragraphs, a short teaser and a neat conclusion all go a long way to creating a well-structured text.

9. Meta title, description and tags

The “metadata” attached to the text is invisible to the user but is used to generate search results. For example, the title is shown in Google search result snippets and is a key factor in determining a site’s ranking. When ordering SEO content, you can request metadata at the same time.

10. The eureka effect

The sign of good SEO content is that it is memorable for the reader. Surprising statistics, short stories and interesting graphics can all be used to give readers a new insight that they won’t forget. As you can see, creating an SEO text is a real art – Supertext works with this art every day and knows exactly what goes into creating a good SEO text. Order SEO content from us and we can provide you with text that offers the reader real added value, while improving your website’s search ranking in the long term.

Cover image via Unsplash (CC00)

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