Multilingual product descriptions for high-end sportswear brand KJUS

KJUS, the exclusive ski and golf apparel brand, chooses Supertext to copywrite its campaigns and collections.

It was the year 2000. Ski racer and Olympic champion Lasse Kjus and Swiss entrepreneur Didi Serena hit it off at a golf party while discussing professional ski apparel. Both surprised at the lack of comfort and freedom of movement offered by ski wear on the market, they decided to make a change – and so began KJUS.

With countless technological innovations, carefully selected materials and unique features, KJUS has since revolutionized ski and golf apparel. Its exclusive jackets, pants and polos have taken the whole sporting community by storm.

Nico Serena, CEO, says: “Our vision was to bring the best high-performance sporting apparel to the market. 17 years later, we’ve exceeded our own expectations.”

At the start of 2018, the KJUS team started searching for new solutions for the product texts on their online store. “We were looking for a creative partner who understands the KJUS brand and can provide us with multilingual support. The collaboration with the Supertext team in Los Angeles is off to a great start.”

Supertext has adapted press releases, created product texts for the current golf summer collection, written copy for the new craftmanship campaign, and more. It is currently hard at work on the product descriptions for the new 2018/19 winter collection.

Cover image via KJUS

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