Winner winner localization dinner – PUBG on PS4 delights players worldwide with Supertext

Millions of gamers play PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Steam, on mobile, on Xbox – and now on PlayStation. With this important launch planned for the end of 2018, PUBG sought out a creative translation agency that could help the game reach its audience in more than 20 countries. And found Supertext right in its neighborhood.

Super royale

As PUBG expanded its player base with the launch on PS4, it knew the communication had to be just right in every language: accurate, exciting and authentic. Supertext’s team of gaming linguists was just the support it needed. With open collaboration and constructive feedback, Supertext and PUBG established a smooth, productive workflow that can withstand the intense time pressure that the gaming industry demands. And most importantly, produces copy that talks the PUBG talk in 20 languages.

Chicken dinner

PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) is one of the best-selling and most-played video games of all time. PUBG was named Game of the Year in the 2018 Steam awards and there’s no doubt it will be a massive success on the PS4 too. Already in January, it celebrated the 1 millionth chicken dinner winner – with a real meal delivered to the winner’s doorstep.

PUBG fever has caught on at Supertext – employees from all office locations have joined and are battling across the continent. Join the battle with us – get in touch and stay alive!

Picture by PUBG