It seems like it took a pandemic to get the localization community to realize that virtual events are actually a viable alternative to flying people across continents for networking and catching up on industry trends. But now, the time has finally come – and we’re thrilled to see LocWorld, one of the most renowned conferences in the localization industry, take a leap into the digital sphere.
After attending the conference (in person!) in San Jose, CA in 2019, Supertext has decided to crank it up a notch this time round, with a digital booth on Solutions Square and two sessions featuring some of our most experienced and creative Supertexters lined up for the conference program.
Experience speedy transcreation at work.
Thursday, July 30, 2020 | 12 pm – 12:30 pm
Berliner Verkehrsbetriebe (BVG) is known for its refreshingly honest customer communications about public transportation in the German capital. Its dry sense of humor has been carefully cultivated – and capturing this satire in another language for international passengers takes just as much effort, but with much tighter deadlines. So how does the company manage its transcreation process?
In this presentation, Frances Provine, our Head of English, and BVG’s marketing agency, GUD.berlin, dive deep into the creative process behind the BerlKönig branding campaign and explain how to conjure up witty transcreations with tight deadlines. Live examples included.
What’s the benefit of creative localization?
Thursday, July 30, 2020 | 2:45 pm – 3:30 pm
Kristy Sakai, CEO of Supertext USA, will be leading this fascinating talk between localization professionals from the established industry giants Tinder, HubSpot and ASICS. Together, they will explore how creative localization improves engagement, how data is used to analyze localization quality and processes, and how their teams interact with products and manage multiple content types to drive international growth.
We can’t wait to see you there – wherever in the world you are! Join our sessions, swing by our booth or get in touch in advance to let us know you’re coming.
Cover image via LocWorld