Many brands falter when entering or expanding into Japan and Germany. Why? Because both markets (along with a few others) require highly developed region-specific communications and strategies. The July edition of GlobalSaké’s ParlamINT provides a 360° overview of the linguistic, cultural and strategic factors that companies need to consider for international success. And Supertext is right at the heart of it, with one session, two roundtables and a 30% discount for its superclients.
New market entry strategy: Germany (LinkedIn x Supertext)
Thursday, July 1, 9–11 am PST
The morning session with Kristy Sakai, CEO of Supertext USA, and Tatjana Greiner, Staff Localization Producer at LinkedIn, focuses on the largest B2B social network’s German strategy from a marketing localization perspective. Using concrete examples, they will cover strategies such as local teams and brand voice, and show why transcreation is the key to success.
The afternoon session will cover the Japanese market and, just like in the morning, will end with a roundtable discussion where Supertext will answer your questions.
How to get your discounted ticket
Register for GlobalSaké’s ParlamINT and get 30% off the ticket price with the coupon code “supertext30”.
We’re looking forward to seeing you online! Why not get in touch and let us know that you’re coming?
What is GlobalSaké?
GlobalSaké is a community of cross-functional global leaders driving international expansion. Its mission is to bring people together to share content and expertise across functions, cultures and borders. The ParlamINT program is an interactive monthly events series that combines applied industry insights with high-flying speakers. The program covers topics relating to localization and solutions to help global players integrate cultural and regional factors during expansion, and has discussed everything from video games and e-commerce to machine translation. The event, which began in San Francisco, is currently fully digital as a result of COVID.