If you ask us, Berlin is always well worth a visit. And the millions of visitors who are drawn to the city on the Spree from all corners of the globe every year would probably say the same.
visitBerlin provides bountiful information and tips to ensure you have a great stay, no matter where you’re from. Multilingualism is the key here: the website is available in five languages, and the local tourist information offices offer plenty more. Supertext has been supporting the company since 2019 with content writing that hits just the right note. In addition to the main languages of German and English, it also occasionally creates content in Italian, French and Spanish.
One neighborhood, two tours
One of the biggest projects in the collaboration is the 15-minute city campaign. This presents hotels and their surroundings, which can be reached by foot in 15 minutes, so visitors can get a taste of life in Berlin’s unique neighborhoods.
The German and English versions of the campaign texts are written separately, rather than one being translated – an approach that visitBerlin has deliberately chosen in order to provide even more authentic content to its international audience. This is helped by the fact that the content writers, who are native speakers of the respective target language and chosen by Supertext and visitBerlin, know the city just as well as they know their specific target audience.
This means that the texts for local and international tourists tend to differ: where the German version might present a small theater (showing German productions) around the corner, the English version might focus more on discovering culinary delights. Historical references are also deliberately adapted to the target group’s level of knowledge, either explained in more detail where necessary, or omitted altogether. The result is an inspiring reading experience, no matter where you come from.
Up-to-date weekend tips in every language
For another project, the weekend tips on the visitBerlin blog, articles are written each week for all 52 weekends in the year. Here, the online editorial team compiles the best insider tips for city explorers, concertgoers, exhibition visitors and sports fans in Berlin – with two weeks’ notice and always up to date.
Here, Supertext also creates a German version and an English version. After all, a poetry reading given in German is not necessarily accessible to an international audience. This ensures personalized experiences and the flexibility to always stay up to date. The chosen Superwriters are able to react quickly and add or modify a tip or two in their respective text, even after the deadline.
Example 1
German version (translated into English)
Discover Kurfürstendamm by foot from 25hours Berlin
Kurfürstendamm starts at Breitscheidplatz, home to the Kaiser Wilhelm Memorial Church, just a 200 m walk from the 25hours Hotel Bikini Berlin. From here, the famous shopping street wends its way for 3.5 km to Rathenauplatz, connecting the stores, boutiques and restaurants in City West with the elegant villas in Grunewald. The street is the route along which the prince (or “Kurfürst”) originally rode out to hunt.
If you follow the street south-east from Breitscheidplatz, you’ll find plenty of big-name stores and flagship outlets on both sides. Between the shops and down the side streets, cozy cafés invite you to stop for a while and take a break from your shopping spree. As you get closer to Olivaer Platz, 1.5 km away from Breitscheidplatz, the stores become increasingly exclusive – with famous global designers and top brands showcasing their wares in the area around the impressive Haus Cumberland.
English version
Cuisine and cocktails at Restaurant NENI and Monkey Bar
When it comes to fantastic food, guests need to look no further than the 25hours Hotel Bikini Berlin itself: its swanky Restaurant NENI serves up a culinary mosaic of dishes inspired by Mediterranean, Persian and Austrian cuisine, and guests can sit back and enjoy sweeping views of the city through the restaurant’s floor-to-ceiling windows. Then there’s the tenth-floor Monkey Bar, the perfect place to sip on an expertly mixed signature cocktail and watch the sunset from the bar’s leafy outdoor terrace. The surrounding area is full of culinary gems, too. The food court at the iconic KaDeWe department store offers a range of global specialities, while the surrounding area is home to more fantastic restaurants, like Feinberg’s with its tremendous Israeli cuisine. West of Breitscheidplatz, tucked away behind Kranzler Eck, The Barn at Café Kranzler serves a selection of its own coffee roasts – making it an ideal pitstop while shopping.
Example 2
German version (translated into English)
Cultural highlights on Kurfürstendamm
City West isn’t just a great spot to shop and dine – it’s also got plenty of cultural offerings. Many of them can be found in the area around Zoologischer Garten station, including the Museum of Photography and Galerie Springer. The renowned Theater des Westens, which boasts impressive architecture and incredible shows, is also just a stone’s throw from Zoologischer Garten station.
Finally, about 15 minutes’ walk from 25hours Hotel Bikini Berlin, you’ll find a unique venue that celebrates the tradition of Berlin’s glamorous nightlife in the Roaring Twenties: the glitzy Bar jeder Vernunft theater has been delighting guests with entertaining programs for more than two decades and also serves three-course meals and dishes from the evening menu.
English version
Soak up the culture on Ku’damm
City West isn’t just a great spot to shop and indulge – it’s got plenty of culture to offer, too. The area around Zoologischer Garten station is a hotspot for arty attractions, including the Museum of Photography and Galerie Springer. The renowned Theater des Westens, boasting impressive architecture and incredible shows, is just around the corner from the station.
Finally, about 15 minutes’ walk from the hotel, you’ll find a little spot that carries the torch for Berlin’s spontaneous, chaotic spirit: the evergreen Schwarzes Café. Entertaining guests since 1978, the eatery and drinking den is open 24 hours a day – just right for those staying at 25hours Hotel Bikini Berlin.
Cover image via Pexels