Amy has lived in the US, UK, Japan, UAE, and South Africa. Her life has been a constant quest to understand and click with different cultures. She now uses her experience to support Supertext in APAC.
Whether it’s thanks to the healthy diet or the Zen lifestyle, Japan has one of the highest life expectancies in the world. Data shows that over-65s will make up nearly 40% of the population by 2040. If your business targets an older audience, the future is bright in Japan – but first, you need to connect with your potential customers.
The Japanese market is known to be difficult to enter, and cultural differences make transcreation key to ensuring that your brand doesn’t get lost in translation. Ironically enough, this sometimes means ditching the translation altogether.
Amy Naruse is Supertext’s first Program Manager for APAC. We talked to her about what makes the APAC transcreation and translation market different and why freelance translators and copywriters should join forces with Supertext.
