Whether it’s thanks to the healthy diet or the Zen lifestyle, Japan has one of the highest life expectancies in the world. Data shows that over-65s will make up nearly 40% of the population by 2040. If your business targets an older audience, the future is bright in Japan – but first, you need to connect with your potential customers.
Amy Yuuri Naruse
Amy has lived in the US, UK, Japan, UAE, and South Africa. Her life has been a constant quest to understand and click with different cultures. She now uses her experience to support Supertext in APAC.