Translation plus content creation equals transcreation. It brings together the best of both worlds. But whether a creative translation will metamorphose into a beautiful transcreation depends on who’s writing it – and on proper planning. We’ve put together six questions you should ask yourself to put your briefing on the right track from the get-go.
Where others juggle balls, Angela prefers to juggle words. After completing a master’s in German and communication, she worked as an ad writer, freelancer journalist and schoolteacher. At Supertext, she writes and manages our website and other digital communication channels, providing the right words in the right place at the right time.