Expanding your business into new regions and languages can pay off in lots of ways. But when is the right moment to take the leap? Should you start by establishing a strong local foothold like Starbucks? Or go straight for a global vision like Uber? Supertext offers its thoughts.
Where others juggle balls, Angela prefers to juggle adjectives and commas. After completing a master’s in German and communication, she worked as an ad writer, freelancer journalist and schoolteacher. She now writes and manages Supertext’s website and all other digital communication channels.