Where others juggle balls, Angela prefers to juggle words. After completing a master’s in German and communication, she worked as an ad writer, freelancer journalist and schoolteacher. At Supertext, she provides the right words in the right place for all our communication channels and is shaping our content strategy from A to Z.
When getting content translated, you automatically reveal information about yourself and your company. This information is always personal, often sensitive and rarely meant for the general public. So you need to take a few steps to make sure your data doesn’t end up in the wrong hands. We’ll show you the most common security pitfalls and how to deal with them.
Translation plus content creation equals transcreation. It brings together the best of both worlds. But whether a creative translation will metamorphose into a beautiful transcreation depends on who’s writing it – and on proper planning. We’ve put together six questions you should ask yourself to put your briefing on the right track from the get-go.
Where’s the best place to get my translations from and why? And how can I know if a provider is right for me? Read this short guide to find out.
New markets require authentic content. As a result, you often need more than a word-for-word translation. But which approach is best to help get your message across to customers? Supertext gives you the low-down – with some helpful examples from the worlds of food and film.
Supertext’s InstantTranslation service has been available to clients since January 2021. But when do they opt for instant translation and why? How useful is it in their day-to-day work? Two satisfied users give their thoughts.
Why do buildings in China jump straight from the third floor to the fifth? Why do price tags in Japan usually end in eight? And why is there one particular phone number in Bulgaria that nobody wants? Because numbers are part of our culture. And as such, they play a key role in successful marketing.
We’ve already looked at what UX writing is and why it’s worth investing in. But what does that mean for your day-to-day business? What should you keep in mind when ordering user-optimized texts? And what about when you need a translation? Supertext and Skribble have the answers.
What’s the use of a multilingual store? What linguistic and technical requirements need to be taken into account? Can I make it effective and affordable, too? And how do I even get started? You’ll find all the answers you’re looking for in our new white paper on e-commerce localization.
Why invest money in UX texts? Because good UX writing translates directly into customer satisfaction and conversions. Using real-life examples, we take a detailed look at why every word counts, from buttons to error messages.
In the industry, UX writers are known as the copywriters of the future. But why? What exactly do UX writers do? And when do we need their skills? Supertext sheds some light.
Expanding your business into new regions and languages can pay off in lots of ways. But when is the right moment to take the leap? Should you start by establishing a strong local foothold like Starbucks? Or go straight for a global vision like Uber? Supertext offers its thoughts.
Localizing an online store has a price. It depends on various factors: project size, language combinations and your service provider’s resources. Nevertheless, there are opportunities to save and still get the convincing result you want. Supertext shows you what they are.
The new finance app from leading Swiss banks PostFinance and Swissquote has gotten off to a flying start, winning over 10,000 customers in the first three weeks of its launch. It offers a 3-in-1 tool to manage financial planning and its own cryptocurrency, and features refreshingly direct marketing and communications – all translated by Supertext.
The Deichmann Group, Europe’s biggest shoe retailer, has entrusted product descriptions for its Ochsner Sport subsidiary to Supertext since 2016. And the sporting goods seller just expanded its online store to include a variety of cycling and exercise products. We asked Ochsner what really makes a good product description.
Achieving quantity without compromising on quality – Switzerland’s DIY chain JUMBO partnered with Supertext for texts and translations for its online store. The result: elegant technical solutions with a human touch.
Japan and Germany. Two completely different markets that offer significant opportunities – and equally significant barriers to entry. On July 1, Supertext’s Kristy Sakai will talk with LinkedIn’s Tatjana Greiner about the challenges global companies face when expanding to Japan and Germany. The online event is part of GlobalSaké’s ParlamINT.
June is Pride Month – and at Supertext, it comes with a linguistic twist. Where does the acronym “LGBTQI” come from, and what can we learn from the origins of the individual words? Spoiler: while they may only have acquired their modern meanings recently, many of these terms can be traced all the way back to ancient languages.
The documentary, which traces the fate of a boy who became an indentured servant, is a moving piece of film. Supertext played its role in bringing the motion picture to life – a premiere for the agency.
Product reviews have just one job: to provide other users with information. That’s why most online stores simply rely on machine translation to make them accessible to customers worldwide. It’s a sensible approach, but it’s not without pitfalls – or humor.
When’s the best time to schedule a translation? What options do you have for project management? And what are the advantages of starting the translation while you’re still developing your website, app or other resource?
