Every company has a story. It starts with the founding, continues through the first shaky steps, and then comes to the flagship project. In corporate reporting, telling this story builds trust. But how do you tell it in a way that will captivate your audience? Business consultant Simon Sinek has a clear answer: start with “why”.
Fabian heads Supertext’s business operations. He gained a wealth of experience in client relations leading an international art shipping and transportation firm and knows that even in a copywriting agency, numbers have to be crunched.