Fabian managed an international art shipping company before co-founding Supertext in 2006. As Head of Business, he made sure that even in a company dedicated to words, numbers were crunched, and he spearheaded Supertext’s business in Switzerland and Germany. Today, he oversees the direction of Supertext as a board member and co-owner.
An ever-widening target audience and externally driven changes in reporting make one thing certain. For anyone who wants to cut through the thicket of data and win over their stakeholders, clear communication is essential. Corporate publishers have a duty to consider: how do you ensure that reporting texts convey the correct message? One example is the new international standard for plain language.
Stricter regulations and growing reporting requirements mean that modern corporate reports include ever more text. Defining core messages and communicating them to stakeholders is therefore an increasing challenge for companies. But there’s a trick you can use to get to the heart of even the longest report: the kitchen message.
If you look at the 50 largest listed Swiss companies, it becomes clear that language diversity is decreasing. Half publish their annual reports in German and English, the other half only in English. Are translations no longer worthwhile? Or to put it another way, the costs are a drawback – but what are the perks?
Every company has a story. It starts with the founding, continues through the first shaky steps, and then comes to the flagship project. In corporate reporting, telling this story builds trust. But how do you tell it in a way that will captivate your audience? Business consultant Simon Sinek has a clear answer: start with “why”.
The building blocks of a successful film script can be carried over directly into corporate storytelling. After all, a well-told story works regardless of the context. Here are a couple of golden rules to help you write a persuasive report.
Ever more companies are embracing digital options for corporate reporting. But the web poses new challenges for text design. How does online reporting differ from print? And how can you make digital content shine?
Which companies communicate most effectively with their shareholders? This question has gained a new dimension in 2020. For the first time, the Swiss Annual Report Rating is including “text quality” as a criterion in its rankings. But what exactly makes for a well-written report?
The new JUMBO online store is a must-see for every DIY fan. The product descriptions were penned by Supertext – in three languages and unbelievably large quantities.
Laura Fernández is the new Chief Operating Officer (COO) and deputy CEO of Supertext Switzerland. As Chief Language Officer (CLO), Kathryn Moser assumes responsibility for language quality across the group.
The online marketplace ricardo.ch has spruced up its customer notifications. The automated messages were completely revised with the aim of “turning system emails into customer messages”.
Wir suchen die seltene Kombination aus einem talentierten Übersetzer und einer organisierten, kommunikativen Person mit Flair für IT und Multitasking.
The advantages and disadvantages of translation software: when to use them and when to be cautious.
