While working towards her degree in German Studies and Linguistics, Julia enjoyed studying abroad in Germany and exploring its surrounding countries. Her inclination to experience new places struck again after receiving her diploma, which led Julia to relocate from the verdant East Coast to sunny California. She spent the past couple of years honing her leadership skills as store manager in the green juice and coffee industries. Now she is able to combine her passion for languages and organization as a Project Manager for Supertext.
Comic-based movies are ruling the box office, including Deadpool 2, the sequel for Marvel’s manic mercenary who loves breaking the fourth wall almost as much as saying “chimichangas.” But have you heard of the great lengths creators and publishers will go to reach their audience – sometimes using terrifically terrible translations for comedic effect?
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
Just one day before Wonder Woman soared into US theaters, I arrived at Supertext in peace.
