Julia is in charge of Supertext Creative’s operations. Together with her team in Los Angeles and beyond, she supports brands of all sizes in their global endeavors. With smooth multilingual content and seamless workflows that clear the way to the launchpad.
Supertext sponsored the 2019 MIIS Career Fair to meet the next generation of localization professionals. And spread the word about its mission.
Comic-based movies are ruling the box office, including Deadpool 2, the sequel for Marvel’s manic mercenary who loves breaking the fourth wall almost as much as saying “chimichangas.” But have you heard of the great lengths creators and publishers will go to reach their audience – sometimes using terrifically terrible translations for comedic effect?
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
Just one day before Wonder Woman soared into US theaters, I arrived at Supertext in peace.
