Kristy was part of Supertext from 2012 to 2024. She began as a language specialist before leading our US branch starting from 2016. We’d like to thank Kristy for her work with us, and we’ll stay in touch via LinkedIn.
Champagne du Goupil was born from the vineyards of Avize in northeastern France. The new blanc de blancs takes a fresh, playful approach to the traditional Champagne market, from the charming fox mascot to the enchanting storytelling on the label. Supertext was tasked with capturing the delightful French nuances for an English-speaking audience. It turned out to be the perfect case study for a comparison between translation and transcreation.
Bad Bunny has it all: he’s the first Latinx urban artist to appear on the cover of Rolling Stone, has sold millions of singles and has performed duets with Drake and Jennifer Lopez. And now, the Puerto Rican rapper has attained the ultimate honor: a starring role in Supertext’s transcreation explainer.
When Headspace was getting ready to launch in global markets, they turned to Supertext. Since then, we’ve helped Headspace bring peace of mind to a worldwide user base — in German, French, Spanish, and Portuguese.
Electronic Arts, one of the largest gaming companies in the world, naturally has players across the globe. But the reach of games such as FIFA, Madden NFL, Star Wars and The Sims go far beyond the player base – the soundtracks for these games launch careers of artists from all geographical regions and musical genres. For its upcoming titles, EA looked to Supertext for pitch perfect translations.
Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.
Meet the team at this year’s American Translators Association conference in Palm Springs from October 23 to 26, 2019 at Booth 31. Kristy Sakai, CEO of Supertext USA, will also be presenting on Friday, taking conference attendees on an in-depth journey into Supertext’s forte: transcreation.
Beyonce’s Coachella costumes and a huge Funko pop figure of Eleven from Stranger Things? Yes, Netflix was the perfect venue for Women in Localization LA chapter’s inaugural event.
Millions of gamers play PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Steam, on mobile, on Xbox – and now on PlayStation. With this important launch planned for the end of 2018, PUBG sought out a creative translation agency that could help the game reach its audience in more than 20 countries. And found Supertext right in its neighborhood.
How was your 2017? If it already feels like a decade away, tune in to YouTube Rewind 2017 and be flooded with memories of the greatest tunes, memes and viral moments of the year. Created by Portal A for YouTube and subtitled by Supertext for a global audience.
Supertext USA, Inc. is partnering with Incite Group for the flagship Incite Brand Marketing Summit on October 24 – 25 in New York City. Kristy Sakai, CEO, will be speaking on a panel of distinguished global marketing VPs on “The dos and don’ts of content creation, curation and messaging”.
In April 2017, Innovate Pasadena’s Friday Coffee Meetup presented our CEO of Supertext USA, Inc, Kristy Sakai. Against the backdrop of Supertext’s launch in Silicon Valley in 2016, Kristy talked about the challenges companies face when expanding internationally. Here are the three main takeaways.
Do you have to write something, but you don’t know how? Or even what you want to write? Our online editor has pondered this question.
Besides content marketing, search engine optimization (SEO) is the phrase on everyone’s lips. But what does it mean? How does it affect you and your company, and how can you use it? We’ll show you the basics.
Content marketing is the new buzzword in online marketing. Content, not advertising. You’re still selling something, but you’re making it sound like content, not an advert. We’ll explain what it is, how it works, and what it can do for you.
Find out if you’ve got what it takes to be a copywriter, author or ghostwriter with our copywriting skills checklist.
Supertext joins ATA, the American Translators Association, with more than 10,000 professional members in translation and interpretation.
Kristy Sakai heads up Supertext USA, Inc., a newly founded subsidiary in Santa Monica, CA. We talked to her about what has driven Supertext’s growth and why California is the place to be.
Some of you may recall Supertext’s original mission statement – world domination. And you may have heard that a big change is coming. Well, this is it.
The differences between British English and American English have been well documented. But what does this mean when it comes to writing for an international audience?
Podcasts are a great way to get an insight into every niche, from marketing to language. Here are our favourites.
