Kristy leads our global creative agency for content services and localization in over 100 languages. She helps scale-ups and multinational companies to conquer new markets with first-class texts. Kristy is a firm believer that the pen is mightier than the sword.
It’s a question we’re faced with every time we fly long haul. But have you ever thought about why a cow is beef and chicken is chicken?
The apostrophe must be one of the most misused and misunderstood punctuation marks in the English language. But should it disappear from the public eye? Never!
Counting in Chinese? Doing business in Japan? Getting the gestures right can make crossing cultures a little bit easier.
I’ve spent the last three months trying to put together an ultimate Supertext style guide. A superstyle guide, if you will. And for the most part, I’ve been struggling. So I’m taking a little break to try and figure out exactly what style guides are all about.
Denglish may be embarrassing but Engrish opens up a whole new world of bad translations.
I’ve felt invincible since Supertext came into my life. It was instant attraction: the concept, the passion for language, the name! And they had a position open that seemed to […]
The formula for the perfect Denglisch sentence: 10% each of German and English, 39% wild guesswork and 41% blind optimism.
