Mit klassischen Jeans aus ultra-abriebfestem UHMWPE hat Rokker die Welt der Motorradbekleidung revolutioniert. Zum Launch seiner neuen Lifestyle-Marke Riding Culture wandte sich der Schweizer Premium-Hersteller an Supertext in Los Angeles. Der Auftrag: die Brand-Kommunikation auf die Pole Position bringen.
Rinaldo Dieziger
Founder / Partner
Rinaldo worked as a copywriter before writing his masterpiece in 2005: the business plan for Supertext, which earned him a nomination for Entrepreneur of the Year. After building up Supertext in Europe for more than a decade, he moved to Los Angeles in 2016 to write the success story’s intercontinental chapter. Today, he oversees the direction of Supertext as a board member and co-owner.
