Rokker has revolutionized the world of motorcycling gear with its highly abrasion-resistant riding jeans made of UHMWPE (ultra-high-molecular-weight polyethene). For the launch of its new lifestyle brand Riding Culture, the premium Swiss manufacturer turned to Supertext in Los Angeles, California to hit the apex of its messaging.
Founder / Partner
Rinaldo worked as a copywriter before writing his masterpiece in 2005: the business plan for Supertext, which earned him a nomination for Entrepreneur of the Year. After building up Supertext in Europe for more than a decade, he moved to Los Angeles in 2016 to write the success story’s intercontinental chapter. Today, he oversees the direction of Supertext as a board member and co-owner.