Rinaldo Dieziger grew up as the eldest son of a Swiss commune president, worked on the production line in a book-binding factory, sold pirate video games, and founded an illegal radio station and a new-wave band. As a child, he wanted to be an astronaut, sports reporter, archaeologist or, if all else failed, commune president. After completing a degree in business, Dieziger’s creative spirit took hold and he joined the advertising world as a copywriter. He fast climbed the career ladder, his wild imagination devising national and international prize-winning ad, poster, radio and TV campaigns. After deciding to take an ad break and a nasty career slump, Dieziger ended up as a freelance copywriter at the Institute for Young Entrepreneurs in St. Gallen. He caught the startup bug, completed a business plan workshop and, in autumn 2005, established the first online copywriting agency: Supertext. Since then, Dieziger has employed 50 employees in Zurich, Berlin, Lausanne, Los Angeles and oversees a network of more than 1000 freelance copywriters, authors, translators, editors and proofreaders. In 2008, he featured in the Red Herring list of the Top 100 European Startups and has been nominated for EY Entrepreneur of the Year. Rinaldo Dieziger regularly writes for the Mamablog in leading Swiss newspaper Tages-Anzeiger. His best articles have been consolidated into a book, which is available to buy on Amazon.
A radio and television presenter for more than 22 years, Anna Maier has a great deal of experience under her belt – even a few years as a copywriter for Supertext. And at the beginning of 2018, she started her latest venture: On Keinhochglanzmagazin.com, she interviews and profiles people with extraordinary stories to tell.
Anfangs Jahr hat Anna Maier ihr neuestes Baby geboren: Auf www.keinhochglanzmagazin.com interviewt und porträtiert sie Persönlichkeiten mit aussergewöhnlichen Lebensgeschichten.
Wir möchten beiden Seiten helfen, die richtigen Worte zu finden. Und so die Welt ein Stück besser machen. Zumindest 30% besser.
We want to help both sides find the right words. And make the world a better place. At least 30% better.
Wie weit kämen US-Präsidenten eigentlich ohne ihr Dolmetscher-Team? 8 überraschende Fakten zu den Sprachkenntnissen der mächtigsten Männer der Welt.
Generations of advertisers have racked their brains over how to use good copy to win over customers. Let’s go over some of the essentials that matter as much today as they did back then.
So you have a business and you’d like to start sending out a regular newsletter? Avoid mass emails and take a more professional approach. It’s easy.
Anders sein ist schwierig. Aber wichtig. Hier kommt der USP von Supertext.
Are you sending monthly or even weekly newsletters that nobody reads? What’s going wrong? We have the answers.
How does Supertext set itself apart? What makes us different? It’s a big question. But the answer is pretty simple.
