In April 2017, Innovate Pasadena’s Friday Coffee Meetup presented our CEO of Supertext USA, Inc, Kristy Sakai. Against the backdrop of Supertext’s launch in Silicon Valley in 2016, Kristy talked about the challenges companies face when expanding internationally. Here are the three main takeaways.
The new FEHA regulations have been in place for a little over a year now. All companies where more than 10% of the workers speak a language other than English must translate its policies into those alternative languages. Have you created a process for the translation of your employment policies?
Kids and adults love them so; they may give you wings, or help you think different. Successful slogans promise a lot, but one thing is always guaranteed: they stick in our collective memory. So what exactly makes a good slogan unforgettable?
Smart words sell. But they’re not easy to find, and when inspiration is nowhere to be seen, it’s very tempting to reach for gimmicks and think that an exclamation mark could provide enough emphasis. Our advice: don’t do it!
Besides content marketing, search engine optimization (SEO) is the phrase on everyone’s lips. But what does it mean? How does it affect you and your company, and how can you use it? We’ll show you the basics.