So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!


Tennis Language

The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.







Typo_typing error

Here at Supertext, we’ve known for a long time that with a single wrong letter, you can soil everything – but there can also be worse consequences. Much worse. Here are our top five most far-reaching typos.