It’s jackets or pants to me. Wait, what?
Today we’ll be discussing the various ways of expressing indifference in different languages. What does sword fighting have to do with it? And where do hats, potatoes and scrap metal come in?
A passionate hook-up in a club vs. a dreamy meeting with true love – how can the same song come across so differently in another language? The answer lies in lyric transcreation.
When you’re used to using the Latin alphabet, it can be easy to overlook one of the central questions of any language – how we write it down. A look at some of the more interesting ways in which languages have put pen to paper.
Many of us are familiar with the idea of conlangs (“constructed languages”) from TV shows like Game of Thrones and books like the Lord of the Rings series. But one video game went the extra mile to fully draw its players into its world – Far Cry Primal.
Shava-what? Namast-heh? It’s worth stretching your mind beyond the four corners of your yoga mat. Translating the most important yoga terms might well be the first step towards inner peace.
You’ve probably heard of Pennsylvania Dutch. But what about Texas German? Supertext takes a look at some lesser-known varieties of German.
The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.
Headlines, ad campaigns, slogans: some elements of a translation require special attention. Why? Supertext explains it all.
How to turn a movie into a global blockbuster, and why translation is only the tip of the iceberg.
So, you’ve booked that dream trip to Paris? Ready to soak in the good wine, fashion, museums? What about your French? “It’ll be fine,” I hear you say. After all, you might not remember everything you learned in French class but the English language is full of French words, isn’t it? But, wait! What if those words mean something else in France? Ooh la la*. Whether you’re going for business or for a little romance, here are seven words to remember.
A Parisian client has invited you to dinner but you don’t speak a word of French? Supertext is here to help! All you need to do is follow our tips, and everyone will assume that French is your first language – without you having to put together a single sentence.
The Supertext team gives its reading recommendations for Women in Translation Month 2018
Comic-based movies are ruling the box office, including Deadpool 2, the sequel for Marvel’s manic mercenary who loves breaking the fourth wall almost as much as saying “chimichangas.” But have you heard of the great lengths creators and publishers will go to reach their audience – sometimes using terrifically terrible translations for comedic effect?
The Lord of the Rings is one of the best-selling novels ever written, so it’s no surprise that it’s been translated into 38 languages and counting. But getting there (and back again) is a tricky process…
Since the death of silent film and the birth of the ‘talkies’ in the late 1920s, the question of how to translate on-screen entertainment has been a worldwide conundrum. Almost a century later, film translation has developed into an art form of its own – yet approaches remain very different.
It’s the most wonderful time of the year – Women in Translation Month!
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
Profanity around the world.
How English idioms became weird and wonderful.
A continent united by questionable English lyrics.
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