How do you translate musical lyrics? Disney’s Frozen has the answer – in 46 different languages
Movie localization is bigger business than ever before. But what happens to a soundtrack as it moves between countries? How do you translate a song? We explain how “Let It Go” became “Let It Snow” – and how transcreations help hit the right note.
Bad Bunny has it all: he’s the first Latinx urban artist to appear on the cover of Rolling Stone, has sold millions of singles and has performed duets with Drake and Jennifer Lopez. And now, the Puerto Rican rapper has attained the ultimate honor: a starring role in Supertext’s transcreation explainer.
The Little Prince (originally Le Petit Prince) is the most translated book in the world after the Bible. It has been translated into 446 different languages, including some without a written form. So how did the prince conquer hearts around the world – and become an American pioneer?
Too busy buying presents to figure out what to write your loved ones? The Merry Message Maker will give you holiday card ideas for any recipient – whether you’re writing to a business partner, your grandma or even the mail carrier.
With Election Day just around the corner, we were curious to see how far U.S. presidents would get without their team of interpreters. Here are eight surprising language facts.
“Yeah, we quickly localized the website.” This may sound efficient, but remember the proverb – “more haste, less speed”. We’ve rounded up the most common pitfalls to avoid when adapting an app, website or piece of software for a new language.
Video games let you immerse yourself in another world. But your skill with a controller isn’t the only thing they can help you improve. We explain how gaming can take your language abilities to the next level.
From singular “they” to the title “Mx”, gender neutrality is slowly becoming standard for English speakers. But we’re translators, so we wanted to know how other languages tackle the gender conundrum. Read on to discover what “x”s, “@”s and “*”s have to do with gender – and how Obama sidesteps the question entirely.
Platforms such as Facebook and LinkedIn offer their own automatic translation feature. Just click beneath a post and your computer will instantly provide you with a version in your own language through the magic of neural machine translation (NMT). But just how good is this feature?
“Social distancing” has been a buzzword for several months now. But what about linguistic distancing? To pass the time until we can meet up with friends again, we’ve taken a look at the compound words that just can’t bear to be apart.
Have you seen the movie Parasite? Danced to Psy’s Gangnam Style? Tried out some Korean beauty products? If you answered yes to two or more of these questions, then you – like many of us – are riding the Korean Wave.
Subtitles make movies accessible to an international audience. And yet they’re often inaccurate or incomplete. We explain why that’s no bad thing – with the help of Korean smash hit Parasite.
If anyone knows how to make working from home a success, it’s our super freelancers. Here are their top tips for setting up shop inside your own four walls.
Today’s neural machine translation (NMT) engines can translate simple texts quickly and acceptably into a wide range of other languages. And they’re improving constantly. So how did we get here?
Since the death of silent film and the birth of the ‘talkies’ in the late 1920s, the question of how to translate on-screen entertainment has been a worldwide conundrum. Almost a century later, film translation has developed into an art form of its own – yet approaches remain very different.
With Noto, Google has developed a font family that works for every language in the world. Here’s how the company is enabling global communication – and what IKEA and tofu have to do with it.
With less than two weeks left of Advent, Christmas party season is in full swing – and the potential for awkward conversations with people you have nothing in common with is correspondingly high. But if words fail you, there’s one language that everyone understands: music.
Digital natives still write letters to Santa. But the content has moved with the times – with hilarious results.
Every year, thousands of children around the world mail letters to “Santa Claus, North Pole” – and they get a response thanks to dedicated multilingual teams.
Biddschee (You’re welcome): our little Oktoberfest dictionary. We’ve collected some snippets of the Bavarian dialect all to do with attire, food and social culture to help make your Oktoberfest in Munich a linguistic success.
Topics: Berlin, entertainment, Los Angeles, Zurich | Comment