Why Bob the Builder can’t have four fingers in Japan
Headlines, ad campaigns, slogans: some elements of a translation require special attention. Why? Supertext explains it all.
How to turn a movie into a global blockbuster, and why translation is only the tip of the iceberg.
So, you’ve booked that dream trip to Paris? Ready to soak in the good wine, fashion, museums? What about your French? “It’ll be fine,” I hear you say. After all, you might not remember everything you learned in French class but the English language is full of French words, isn’t it? But, wait! What if those words mean something else in France? Ooh la la*. Whether you’re going for business or for a little romance, here are seven words to remember.
A Parisian client has invited you to dinner but you don’t speak a word of French? Supertext is here to help! All you need to do is follow our tips, and everyone will assume that French is your first language – without you having to put together a single sentence.
The Supertext team gives its reading recommendations for Women in Translation Month 2018
Comic-based movies are ruling the box office, including Deadpool 2, the sequel for Marvel’s manic mercenary who loves breaking the fourth wall almost as much as saying “chimichangas.” But have you heard of the great lengths creators and publishers will go to reach their audience – sometimes using terrifically terrible translations for comedic effect?
The Lord of the Rings is one of the best-selling novels ever written, so it’s no surprise that it’s been translated into 38 languages and counting. But getting there (and back again) is a tricky process…
Since the death of silent film and the birth of the ‘talkies’ in the late 1920s, the question of how to translate on-screen entertainment has been a worldwide conundrum. Almost a century later, film translation has developed into an art form of its own – yet approaches remain very different.
It’s the most wonderful time of the year – Women in Translation Month!
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.
Profanity around the world.
How English idioms became weird and wonderful.
A continent united by questionable English lyrics.
And what that’s got to do with turnips and maidens.
Italy, Italia, Italien. France, La France, Frankreich. Germany, Deutschland, L’Allemagne. Wait, what?
Here at Supertext, we’ve known for a long time that with a single wrong letter, you can soil everything – but there can also be worse consequences. Much worse. Here are our top five most far-reaching typos.
Generations of advertisers have racked their brains over how to use good copy to win over customers. Let’s go over some of the essentials that matter as much today as they did back then.
Language is never static. The words we use haven’t always meant what they do now.
Beyond Esperanto
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