Comic-based movies are ruling the box office, including Deadpool 2, the sequel for Marvel’s manic mercenary who loves breaking the fourth wall almost as much as saying “chimichangas.” But have you heard of the great lengths creators and publishers will go to reach their audience – sometimes using terrifically terrible translations for comedic effect?
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
On 16 May, Han Kang and her English translator Deborah Smith were announced the winners of the Man Booker International Prize for the book The Vegetarian. Originally written in Korean, The Vegetarian triumphed over an impressive shortlist featuring books by Orhan Pamuk, Elena Ferrante and Robert Seethaler.