Translation and localization – is it worth it?
Adapting content for new markets takes time and money. Is it worth it? Two new studies provide answers.
SEO-optimized texts are essential if you want customers to find their way to your website, and doubly so if you’re trying to capture a new market. If your keywords are already working well in one language, you might be tempted to just translate them along with the rest of your site. We explain why that’s not a good idea – and what to do instead.
The first ever online edition of LocWorld took place at the end of July. This conference brings together international companies, localization specialists and marketing experts – so of course, Supertext was there too. And not just with a booth in the digital trade fair hall: the schedule also featured two super presentations by Supertexters.
Why is it important to test an application after it’s been translated, but before it goes live? The answer is user experience.
Which companies communicate most effectively with their shareholders? This question has gained a new dimension in 2020. For the first time, the Swiss Annual Report Rating is including “text quality” as a criterion in its rankings. But what exactly makes for a well-written report?
Working from home has made video calls an unavoidable part of life, and there is now a dizzyingly wide range of video conference tools available – each with slightly different capabilities. Let’s look at what features the 10 most popular programs offer when it comes to multilingual business communications.
Do international companies need a different social media profile for each language region? When is a single global presence the better option? And what features do platforms like LinkedIn and Facebook offer to help? A brief guide to multilingual social media management.
Delivering quality subtitles requires good knowledge of words, and not just the words that need to be translated. Because some technical terms are often used interchangeably, by both clients and translators, this can lead to confusion. Here are some definitions that should clarify some basic terms to help get you started.
Videos rule the internet. And subtitles are essential for making them accessible to a global audience. This process has been made a little easier thanks to a new plugin – SDL’s Studio Subtitling.
From creative poster campaigns to official contracts, plenty of different texts need translating, and the range of professional translation options on offer is just as broad. But which service is right for your text type?
Is the only thing standing between you and your new international market a properly localized website? These five tips make conquering the world a breeze.
Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.
What makes a transcreation so special? How does it differ from a standard translation? Kristy Sakai, CEO of Supertext USA, explains what it takes to be a super transcreator.
People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?
More localization, fewer blunders: five examples that prove you need more than just a correct translation.
Black Friday, Cyber Monday… and it’s already time to fill stockings with more gifts. In the US, many retailers make more than half of their annual revenue during the holiday season. But if you think this is peak retail season everywhere in the world, think again.
You want to have a text localized for the Chinese market. The question is: do you need it translated into traditional or simplified Chinese? And what exactly is the difference between the two? We’ll clear things up for you.
Suffering from a chronic lack of ideas? Writing exercises could help to get your ideas flowing again – here are our five super tips to help you unleash your creativity.
When is neural machine translation (NMT) the right option and why? Which computer-generated translations require light post editing (LPE) and which require full post editing (FPE)? And how do you know when machine translation simply isn’t up to the task? We have the answers for you right here.
Every consumer brand from Amazon to Ikea knows that people prefer buying in their own language. It’s no different for international students and their parents looking for the right university abroad.
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