Success! Your hard work has paid off, and users are finding and loving your new app. But with more than four million apps available, this doesn’t happen out of nowhere – that’s where app store optimization comes in.
SEO-optimized texts are essential if you want customers to find their way to your website, and doubly so if you’re trying to capture a new market. If your keywords are already working well in one language, you might be tempted to just translate them along with the rest of your site. We explain why that’s not a good idea – and what to do instead.
The first ever online edition of LocWorld took place at the end of July. This conference brings together international companies, localization specialists and marketing experts – so of course, Supertext was there too. And not just with a booth in the digital trade fair hall: the schedule also featured two super presentations by Supertexters.