Why the best brand stories start with “why”

Every company has a story. It starts with the founding, continues through the first shaky steps, and then comes to the flagship project. In corporate reporting, telling this story builds trust. But how do you tell it in a way that will captivate your audience? Business consultant Simon Sinek has a clear answer: start with “why”.



Targeting Over 65s Japan

Whether it’s thanks to the healthy diet or the Zen lifestyle, Japan has one of the highest life expectancies in the world. Data shows that over-65s will make up nearly 40% of the population by 2040. If your business targets an older audience, the future is bright in Japan – but first, you need to connect with your potential customers.







LGBT Meaning

June is Pride Month – and at Supertext, it comes with a linguistic twist. Where does the acronym “LGBTQI” come from, and what can we learn from the origins of the individual words? Spoiler: while they may only have acquired their modern meanings recently, many of these terms can be traced all the way back to ancient languages.







Featured Video Play Icon

Bad Bunny has it all: he’s the first Latinx urban artist to appear on the cover of Rolling Stone, has sold millions of singles and has performed duets with Drake and Jennifer Lopez. And now, the Puerto Rican rapper has attained the ultimate honor: a starring role in Supertext’s transcreation explainer.