So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!


While the film Mean Girls popularized the concept of frenemies in the early aughts, translators and travelers have been dealing with a very different kind of ‘false friends’ since language began to evolve.



Magic_Going_Global

Once upon a time, you had a wonderful idea.An idea that wouldn’t let go. One day, you decide to take the leap. You set out to turn your idea into a business. And through innovation and determination, you make it succeed. As it grows, it instills in you an unwavering desire to share it with the rest of the world. So, what do you do?





Innovat_Pasadena_Kristy_Sakai

In April 2017, Innovate Pasadena’s Friday Coffee Meetup presented our CEO of Supertext USA, Inc, Kristy Sakai. Against the backdrop of Supertext’s launch in Silicon Valley in 2016, Kristy talked about the challenges companies face when expanding internationally. Here are the three main takeaways.




Kids and adults love them so; they may give you wings, or help you think different. Successful slogans promise a lot, but one thing is always guaranteed: they stick in our collective memory. So what exactly makes a good slogan unforgettable?





Besides content marketing, search engine optimization (SEO) is the phrase on everyone’s lips. But what does it mean? How does it affect you and your company, and how can you use it? We’ll show you the basics.