You’ve zeroed in on your target group. The campaign is ready. The graphic designers are hard at work. And a bit of text is no problem, right? Or is it… If you need to transform your content into razor-sharp wording, that’s where Supertext comes in. At the end of the day, we’re all about creating the perfect text.
Have you vowed that 2018 is the year you’ll finally learn another language? Whether you’re wrestling with Arabic script or practising your German ‘der, die, das’, here are a few Supertext-approved tips to make the whole experience less intimidating.
Why on earth would you let someone else write a press release for you? A total stranger? You know your company better than anyone. And you know better than anyone […]
Anyone with an internet connection can do business with the entire world – from multinational corporations to a cake shop in Berlin Kreuzberg. Just translate your web content and hey presto: “Hallo Berlin, hier bin ich!” But why invest in a professional translation or even contact a translation agency if your colleague John Doe speaks perfectly good German?
The team from SDL Trados were on the road again this month to showcase the new features in the first service release for Studio 2017. We joined them in Basel to see what SR1 could offer Supertext and our freelancers.
The marketing industry has been telling us for years that “Content is king!”, urging us to move away from using meaningless strings of keywords. It’s well known that Google is paying increasing attention to the relevance of content for the reader when determining the position of a website in its search results, but which criteria does the search engine use to assess the relevance of the text on a website?
When it comes to a sales pitch, your product is almost secondary. Almost. The focus is really on your presentation, which should creatively get people interested in your product in a short space of time. Sounds like a lot of work? It is. But Supertext is here to help.
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
While the film Mean Girls popularized the concept of frenemies in the early aughts, translators and travelers have been dealing with a very different kind of ‘false friends’ since language began to evolve.
A really good text is the result of reflection and hard work. And good planning.
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