Website localization 101
Is the only thing standing between you and your new international market a properly localized website? These five tips make conquering the world a breeze.
Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.
What makes a transcreation so special? How does it differ from a standard translation? Kristy Sakai, CEO of Supertext USA, explains what it takes to be a super transcreator.
People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?
More localization, fewer blunders: five examples that prove you need more than just a correct translation.
You want to have a text localized for the Chinese market. The question is: do you need it translated into traditional or simplified Chinese? And what exactly is the difference between the two? We’ll clear things up for you.
Suffering from a chronic lack of ideas? Writing exercises could help to get your ideas flowing again – here are our five super tips to help you unleash your creativity.
When is neural machine translation (NMT) the right option and why? Which computer-generated translations require light post editing (LPE) and which require full post editing (FPE)? And how do you know when machine translation simply isn’t up to the task? We have the answers for you right here.
Every consumer brand from Amazon to Ikea knows that people prefer buying in their own language. It’s no different for international students and their parents looking for the right university abroad.
Neural machine translation (NMT): you either love it or hate it. But there’s simply no avoiding it if you want to stay on the ball in the translation and localization industry. This post will give you a taste of what post-editing involves.
What types of copy require creativity? Why does a three-word slogan or simple app need more time than an informative press release? We’ve identified a few examples when transcreation makes sense.
How do you say ‘Queen Stage’ in French? What is the red kite for? What do brooms have to do with cycling? The following guide will help you through a gruelling week of the Tour de Suisse (especially if you don’t know much about cycling)
Successful translations are invisible. That makes them hard to find. We’ve selected a few prime examples of how it’s done.
Brevity is the soul of wit. But you can have too much of a good thing.
How to turn a movie into a global blockbuster, and why translation is only the tip of the iceberg.
Typos, misunderstandings, style, inconsistencies, timing and technology: multilingual reporting presents a number of challenges. How can you overcome these? Let’s start by making plans well in advance and using tried-and-tested processes.
Supertext has developed a guide for proofreading PDFs.
Video game localization can be simultaneously entertaining and infuriating. Who can forget the “All your base are belong to us.” fail? There are many pitfalls to localizing games but hiring the right team of professionals, starting with the translators on the front line, is a good start. So what makes a super team?
A Parisian client has invited you to dinner but you don’t speak a word of French? Supertext is here to help! All you need to do is follow our tips, and everyone will assume that French is your first language – without you having to put together a single sentence.
Super texts are many things, but they are always error-free. Read on to find out how to make your texts super!
Topics: Berlin, guidelines, Zurich | Comment