You’ve zeroed in on your target group. The campaign is ready. The graphic designers are hard at work. And a bit of text is no problem, right? Or is it… If you need to transform your content into razor-sharp wording, that’s where Supertext comes in. At the end of the day, we’re all about creating the perfect text.
The marketing industry has been telling us for years that “Content is king!”, urging us to move away from using meaningless strings of keywords. It’s well known that Google is paying increasing attention to the relevance of content for the reader when determining the position of a website in its search results, but which criteria does the search engine use to assess the relevance of the text on a website?