E-commerce is just like any shopping experience. If the customer can’t connect with it, even the best product in the world won’t sell. User experience is decisive – and a localized one is sure to bring customers back again and again. Let’s take a look at why it pays off to localize your online store.
Chief Operating Officer Berlin
Diego almost became a pro volleyball player before deciding to follow his linguistic passions instead. The Olympics’ loss is Supertext’s gain: today, his expertise is at the service of clients – in seven different languages. After spells as a translator and language manager, Diego joined the Berlin office’s sales team in 2019. He became Supertext Berlin’s COO in 2020.