Anyone with an internet connection can do business with the entire world – from multinational corporations to a cake shop in Berlin Kreuzberg. Just translate your web content and hey presto: “Hallo Berlin, hier bin ich!” But why invest in a professional translation or even contact a translation agency if your colleague John Doe speaks perfectly good German?
The marketing industry has been telling us for years that “Content is king!”, urging us to move away from using meaningless strings of keywords. It’s well known that Google is paying increasing attention to the relevance of content for the reader when determining the position of a website in its search results, but which criteria does the search engine use to assess the relevance of the text on a website?
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
Once upon a time, you had a wonderful idea.An idea that wouldn’t let go. One day, you decide to take the leap. You set out to turn your idea into a business. And through innovation and determination, you make it succeed. As it grows, it instills in you an unwavering desire to share it with the rest of the world. So, what do you do?