The opportunities that arise from online courses that are available in different languages are endless. As are the ways we can tackle the task at hand. It’s best to start by setting your expectations. These questions will get you straight to the point.
If you look at the 50 largest listed Swiss companies, it becomes clear that language diversity is decreasing. Half publish their annual reports in German and English, the other half only in English. Are translations no longer worthwhile? Or to put it another way, the costs are a drawback – but what are the perks?
Only a few brands out there have a voice that’s memorable enough to stick in your head. And yet, the language of a brand can have just as fundamental an impact on its image as its logo or corporate design. Apple, Harley-Davidson and others are prime examples of how companies can use their brand voice to make a lasting impression.
From blogposts to email campaigns and websites to ad posters, it’s clear that successful marketing requires text. A lot of text. And people to write it. But did you know that there are (at least) two types of professional involved: content writers and copywriters? We’ll demonstrate the differences and explain how to identify the crème de la crème of each profession.
The options are plentiful – and so are the opportunities. A distinctive tone of voice is one of the most powerful tools for building a brand identity. It’s something that the biggest and most successful brands are adept at leveraging – and so can you. What tone do you want your brand to strike? Supertext can help you find it.
What is your position on gender-neutral language? Do you want your communication to be casual or formal? What tone do you generally want to strike? Many questions arise in connection with a company’s communications, especially when they’re multilingual. With a linguistic style guide, you can establish the rules you want to adhere to. We show you why it’s worthwhile creating one and which points a style guide should include as a minimum.
When getting content translated, you automatically reveal information about yourself and your company. This information is always personal, often sensitive and rarely meant for the general public. So you need to take a few steps to make sure your data doesn’t end up in the wrong hands. We’ll show you the most common security pitfalls and how to deal with them.
Translation plus content creation equals transcreation. It brings together the best of both worlds. But whether a creative translation will metamorphose into a beautiful transcreation depends on who’s writing it – and on proper planning. We’ve put together six questions you should ask yourself to put your briefing on the right track from the get-go.
Every company has a story. It starts with the founding, continues through the first shaky steps, and then comes to the flagship project. In corporate reporting, telling this story builds trust. But how do you tell it in a way that will captivate your audience? Business consultant Simon Sinek has a clear answer: start with “why”.
Whether it’s thanks to the healthy diet or the Zen lifestyle, Japan has one of the highest life expectancies in the world. Data shows that over-65s will make up nearly 40% of the population by 2040. If your business targets an older audience, the future is bright in Japan – but first, you need to connect with your potential customers.