SEO-optimized texts are essential if you want customers to find their way to your website, and doubly so if you’re trying to capture a new market. If your keywords are already working well in one language, you might be tempted to just translate them along with the rest of your site. We explain why that’s not a good idea – and what to do instead.




Which companies communicate most effectively with their shareholders? This question has gained a new dimension in 2020. For the first time, the Swiss Annual Report Rating is including “text quality” as a criterion in its rankings. But what exactly makes for a well-written report?







Is the only thing standing between you and your new international market a properly localized website? These five tips make conquering the world a breeze.


Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.



People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?