7 types of content that should be transcreated
What types of copy require creativity? Why does a three-word slogan or simple app need more time than an informative press release? We’ve identified a few examples when transcreation makes sense.
The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.
How do you say ‘Queen Stage’ in French? What is the red kite for? What do brooms have to do with cycling? The following guide will help you through a gruelling week of the Tour de Suisse (especially if you don’t know much about cycling)
One of Switzerland’s leading retailers tasks Supertext with transcribing its video subtitles and translating them into German, French and Italian.
The inevitability of change and the importance of customer trust were the overarching themes of the roadshow in Berlin. SDL presented some of its latest technology for taking on the new challenges faced by providers in these times of transformation.
Successful translations are invisible. That makes them hard to find. We’ve selected a few prime examples of how it’s done.
Headlines, ad campaigns, slogans: some elements of a translation require special attention. Why? Supertext explains it all.
Switzerland’s largest listed real estate company partners with Supertext for its annual reports in German, English and French.
The long-established lingerie brand offers consumers perfectly tailored quality. Including in its multilingual marketing content.
Brevity is the soul of wit. But you can have too much of a good thing.
FREITAG, the world-famous label offering upcycled bags and accessories, wins the heart and minds of individualists the world over with a little help from Supertext’s creative translations.
How to turn a movie into a global blockbuster, and why translation is only the tip of the iceberg.
Typos, misunderstandings, style, inconsistencies, timing and technology: multilingual reporting presents a number of challenges. How can you overcome these? Let’s start by making plans well in advance and using tried-and-tested processes.
Switzerland’s biggest automotive company has been relying on Supertext’s technology and creativity to translate multilingual communications for VW and Seat since the beginning of 2019.
Millions of gamers play PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Steam, on mobile, on Xbox – and now on PlayStation. With this important launch planned for the end of 2018, PUBG sought out a creative translation agency that could help the game reach its audience in more than 20 countries. And found Supertext right in its neighborhood.
Supertext sponsored the 2019 MIIS Career Fair to meet the next generation of localization professionals. And spread the word about its mission.
Ecosia is a Berlin-based search engine that uses its advertising revenue to finance tree planting projects. Thanks to its seven million users, Ecosia will soon have planted 50 million trees. Supertext has been translating Ecosia’s social media posts, blog articles and newsletters into six languages since 2017.
Supertext has developed a guide for proofreading PDFs.
Generali, one of the world’s leading insurance groups, is revolutionizing its corporate language. Supertext is helping them to achieve crystal clear communication as a plain language training partner in Switzerland and Germany.
The prestigious paper’s monthly magazine is now appearing in Italian and French for the first time – thanks to Supertext’s language experts.
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