Full immersion – diving headfirst into Far Cry’s conlangs
Many of us are familiar with the idea of conlangs (“constructed languages”) from TV shows like Game of Thrones and books like Lord of the Rings. But one video game went the extra mile to fully draw its players completely into its world – Far Cry Primal.
Berlin’s favorite public transportation partner is relying on Supertext’s English transcreations for its latest ridesharing service campaign. No delays or technical difficulties here!
Switzerland’s top out-of-home advertising company has been relying on Supertext’s expert English translations since 2017.
Shava-what? Namast-heh? It’s worth stretching your mind beyond the four corners of your yoga mat. Translating the most important yoga terms might well be the first step towards inner peace.
You’ve probably heard of Pennsylvania Dutch. But what about Texas German? Supertext takes a look at some lesser-known varieties of German.
What types of copy require creativity? Why does a three-word slogan or simple app need more time than an informative press release? We’ve identified a few examples when transcreation makes sense.
The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.
How do you say ‘Queen Stage’ in French? What is the red kite for? What do brooms have to do with cycling? The following guide will help you through a gruelling week of the Tour de Suisse (especially if you don’t know much about cycling)
One of Switzerland’s leading retailers tasks Supertext with transcribing its video subtitles and translating them into German, French and Italian.
The inevitability of change and the importance of customer trust were the overarching themes of the roadshow in Berlin. SDL presented some of its latest technology for taking on the new challenges faced by providers in these times of transformation.
Successful translations are invisible. That makes them hard to find. We’ve selected a few prime examples of how it’s done.
Headlines, ad campaigns, slogans: some elements of a translation require special attention. Why? Supertext explains it all.
Switzerland’s largest listed real estate company partners with Supertext for its annual reports in German, English and French.
The long-established lingerie brand offers consumers perfectly tailored quality. Including in its multilingual marketing content.
Brevity is the soul of wit. But you can have too much of a good thing.
FREITAG, the world-famous label offering upcycled bags and accessories, wins the heart and minds of individualists the world over with a little help from Supertext’s creative translations.
How to turn a movie into a global blockbuster, and why translation is only the tip of the iceberg.
Typos, misunderstandings, style, inconsistencies, timing and technology: multilingual reporting presents a number of challenges. How can you overcome these? Let’s start by making plans well in advance and using tried-and-tested processes.
Switzerland’s biggest automotive company has been relying on Supertext’s technology and creativity to translate multilingual communications for VW and Seat since the beginning of 2019.
Millions of gamers play PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Steam, on mobile, on Xbox – and now on PlayStation. With this important launch planned for the end of 2018, PUBG sought out a creative translation agency that could help the game reach its audience in more than 20 countries. And found Supertext right in its neighborhood.
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