Supertext helps launch the multilingual Yuh finance app for Switzerland’s Crypto Valley

The new finance app from leading Swiss banks PostFinance and Swissquote has gotten off to a flying start, winning over 10,000 customers in the first three weeks of its launch. It offers a 3-in-1 tool to manage financial planning and its own cryptocurrency, and features refreshingly direct marketing and communications – all translated by Supertext.







Since 2019, language services provider Supertext has been helping the world’s largest business social network with its expansion into Germany, Austria and Switzerland. Tatjana Greiner, Staff Localization Producer at LinkedIn, and Kristy Sakai, CEO of Supertext USA, gave a presentation at GlobalSaké’s ParlamINT event last week explaining how this works.


Roger_Federer_Wimbledon

The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.



Supertext x LinkedIn localization Germany

Japan and Germany. Two completely different markets that offer significant opportunities – and equally significant barriers to entry. On July 1, Supertext’s Kristy Sakai will talk with LinkedIn’s Tatjana Greiner about the challenges global companies face when expanding to Japan and Germany. The online event is part of GlobalSaké’s ParlamINT.


LGBT Meaning

June is Pride Month – and at Supertext, it comes with a linguistic twist. Where does the acronym “LGBTQI” come from, and what can we learn from the origins of the individual words? Spoiler: while they may only have acquired their modern meanings recently, many of these terms can be traced all the way back to ancient languages.