LGBTQI+ – where does the acronym come from and what does it mean?
June is Pride Month – and at Supertext, it comes with a linguistic twist. Where does the acronym “LGBTQI” come from, and what can we learn from the origins of the individual words? Spoiler: while they may only have acquired their modern meanings recently, many of these terms can be traced all the way back to ancient languages.
The documentary, which traces the fate of a boy who became an indentured servant, is a moving piece of film. Supertext played its role in bringing the motion picture to life – a premiere for the agency.
Product reviews have just one job: to provide other users with information. That’s why most online stores simply rely on machine translation to make them accessible to customers worldwide. It’s a sensible approach, but it’s not without pitfalls – or humor.
In her “Interpreting meets translation” webinar last week, Lucrezia Boncagni shared interpreting strategies that translators can use to take their work to the next level.
The building blocks of a successful film script can be carried over directly into corporate storytelling. After all, a well-told story works regardless of the context. Here are a couple of golden rules to help you write a persuasive report.
Rokker has revolutionized the world of motorcycling gear with its highly abrasion-resistant riding jeans made of UHMWPE (ultra-high-molecular-weight polyethene). For the launch of its new lifestyle brand Riding Culture, the premium Swiss manufacturer turned to Supertext in Los Angeles, California to hit the apex of its messaging.
In e-commerce, well-crafted product descriptions can be the difference between success and failure. How do you write a description that captivates your customers? We asked our best copywriters for the answers.
When’s the best time to schedule a translation? What options do you have for project management? And what are the advantages of starting the translation while you’re still developing your website, app or other resource?
Vorwerk relies on innovation, quality and an international brand strategy to promote its Thermomix and Kobold products. And Supertext delivers the high-quality translations and marketing copy its global audience demands – quickly, creatively and localized into 33 languages.
Where’s the best place to get my translations from and why? And how can I know if a provider is right for me? Read this short guide to find out.
International success is within your grasp – all you need is the downloads. But how will future customers find you in their favorite app store? We’ll show you how to make sure your app is on the map – no matter where it goes.
Movie localization is bigger business than ever before. But what happens to a soundtrack as it moves between countries? How do you translate a song? We explain how “Let It Go” became “Let It Snow” – and how transcreations help hit the right note.
How can you deliver solar, wind and hydropower to plug sockets at precisely the moment they’re required? The answer: with TESVOLT’s innovative storage solutions. And they’re now available in 17 languages thanks to Supertext.
What does an app need for global success? Answer: a solid localization strategy. This step-by-step guide is your trouble-free route to an international app.
Bad Bunny has it all: he’s the first Latinx urban artist to appear on the cover of Rolling Stone, has sold millions of singles and has performed duets with Drake and Jennifer Lopez. And now, the Puerto Rican rapper has attained the ultimate honor: a starring role in Supertext’s transcreation explainer.
E-commerce is just like any shopping experience. If the customer can’t connect with it, even the best product in the world won’t sell. User experience is decisive – and a localized one is sure to bring customers back again and again. Let’s take a look at why it pays off to localize your online store.
Ordering your translations direct from Drupal sounds like a dream – and it’s one the improved and expanded Supertext plugin for Drupal 9 can make come true.
About to take a break to recharge, but still have copywriting or translation projects in the works? No problem. Let the Supertext system take care of everything.
The Little Prince (originally Le Petit Prince) is the most translated book in the world after the Bible. It has been translated into 446 different languages, including some without a written form. So how did the prince conquer hearts around the world – and become an American pioneer?
The vaccine is a game-changer – and so is the way it’s communicated. That’s why the Swiss Federal Office of Public Health (FOPH) is using a language everyone understands, and picked Supertext as its partner in administering the information.
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