Laura Fernández is the new Chief Operating Officer (COO) and deputy CEO of Supertext Switzerland. As Chief Language Officer (CLO), Kathryn Moser assumes responsibility for language quality across the group.
Remy Blättler, Chief of the System at Supertext, is speaking on Translation Memory and Termbase Extraction with Artificial Intelligence at the LocWorld35 Silicon Valley conference.
We want to help both sides find the right words. And make the world a better place. At least 30% better.
Supertext USA, Inc. is partnering with Incite Group for the flagship Incite Brand Marketing Summit on October 24 – 25 in New York City. Kristy Sakai, CEO, will be speaking on a panel of distinguished global marketing VPs on “The dos and don’ts of content creation, curation and messaging”.
Since the death of silent film and the birth of the ‘talkies’ in the late 1920s, the question of how to translate on-screen entertainment has been a worldwide conundrum. Almost a century later, film translation has developed into an art form of its own – yet approaches remain very different.
It’s the most wonderful time of the year – Women in Translation Month!
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!
Supertext has worked with our long-standing client and partner IMMOMIG AG, which offers complete solutions for real estate brokers, to integrate the Supertext ordering portal into the Immomig® software.
While the film Mean Girls popularized the concept of frenemies in the early aughts, translators and travelers have been dealing with a very different kind of ‘false friends’ since language began to evolve.
A really good text is the result of reflection and hard work. And good planning.
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