Laura Fernández is the new Chief Operating Officer (COO) and deputy CEO of Supertext Switzerland. As Chief Language Officer (CLO), Kathryn Moser assumes responsibility for language quality across the group.
So you’ve decided to go global, and your first step is to target the prolific Hispanic (Spanish-speaking) consumer base that dominates the Western Hemisphere. You head over to Supertext.com, submit your marketing content for translation into Spanish, and think to yourself, ‘all 22 countries due South plus Spain in one go? Score!’ Not so fast, amigo!