Kids and adults love them so; they may give you wings, or help you think different. Successful slogans promise a lot, but one thing is always guaranteed: they stick in our collective memory. So what exactly makes a good slogan unforgettable?




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Here at Supertext, we’ve known for a long time that with a single wrong letter, you can soil everything – but there can also be worse consequences. Much worse. Here are our top five most far-reaching typos.



Besides content marketing, search engine optimization (SEO) is the phrase on everyone’s lips. But what does it mean? How does it affect you and your company, and how can you use it? We’ll show you the basics.