Localization, transcreation, multilingual copywriting – what’s the difference?
New markets require authentic content. As a result, you often need more than a word-for-word translation. But which approach is best to help get your message across to customers? Supertext gives you the low-down – with some helpful examples from the worlds of food and film.
Supertext’s InstantTranslation service has been available to clients since January 2021. But when do they opt for instant translation and why? How useful is it in their day-to-day work? Two satisfied users give their thoughts.
Why do buildings in China jump straight from the third floor to the fifth? Why do price tags in Japan usually end in eight? And why is there one particular phone number in Bulgaria that nobody wants? Because numbers are part of our culture. And as such, they play a key role in successful marketing.
Every company has a story. It starts with the founding, continues through the first shaky steps, and then comes to the flagship project. In corporate reporting, telling this story builds trust. But how do you tell it in a way that will captivate your audience? Business consultant Simon Sinek has a clear answer: start with “why”.
We’ve already looked at what UX writing is and why it’s worth investing in. But what does that mean for your day-to-day business? What should you keep in mind when ordering user-optimized texts? And what about when you need a translation? Supertext and Skribble have the answers.
The shining star of the Swiss fintech scene has more 80,000 users. To ensure this number keeps rising, neon banks on straightforward marketing and communications – all translated by Supertext.
This certification by the Swiss Safety Center guarantees the quality of Supertext’s information security management system (ISMS). This is the language service provider’s fourth ISO certification, alongside ISO 9001, 17100 and 18587. And it’s just one more reason Supertext clients can rest easy knowing their projects are in safe hands.
Whether it’s thanks to the healthy diet or the Zen lifestyle, Japan has one of the highest life expectancies in the world. Data shows that over-65s will make up nearly 40% of the population by 2040. If your business targets an older audience, the future is bright in Japan – but first, you need to connect with your potential customers.
Last Friday, we streamed our second digital Freelancer Convention around the world. Super freelancers from 20 countries tuned in, took part in the language quiz and met our team at our virtual drinks reception. Our speakers were also dotted around the globe – in Berlin, Zurich, Los Angeles and Brussels.
The Japanese market is known to be difficult to enter, and cultural differences make transcreation key to ensuring that your brand doesn’t get lost in translation. Ironically enough, this sometimes means ditching the translation altogether.
What’s the use of a multilingual store? What linguistic and technical requirements need to be taken into account? Can I make it effective and affordable, too? And how do I even get started? You’ll find all the answers you’re looking for in our new white paper on e-commerce localization.
Amy Naruse is Supertext’s first Program Manager for APAC. We talked to her about what makes the APAC transcreation and translation market different and why freelance translators and copywriters should join forces with Supertext.
Why invest money in UX texts? Because good UX writing translates directly into customer satisfaction and conversions. Using real-life examples, we take a detailed look at why every word counts, from buttons to error messages.
In the industry, UX writers are known as the copywriters of the future. But why? What exactly do UX writers do? And when do we need their skills? Supertext sheds some light.
Expanding your business into new regions and languages can pay off in lots of ways. But when is the right moment to take the leap? Should you start by establishing a strong local foothold like Starbucks? Or go straight for a global vision like Uber? Supertext offers its thoughts.
Here are this year’s reading recs from the Supertext team for Women in Translation Month.
Localizing an online store has a price. It depends on various factors: project size, language combinations and your service provider’s resources. Nevertheless, there are opportunities to save and still get the convincing result you want. Supertext shows you what they are.
With single sign-on, users can log in directly from their own systems, rather than needing a separate Supertext account.
The new finance app from leading Swiss banks PostFinance and Swissquote has gotten off to a flying start, winning over 10,000 customers in the first three weeks of its launch. It offers a 3-in-1 tool to manage financial planning and its own cryptocurrency, and features refreshingly direct marketing and communications – all translated by Supertext.
The Deichmann Group, Europe’s biggest shoe retailer, has entrusted product descriptions for its Ochsner Sport subsidiary to Supertext since 2016. And the sporting goods seller just expanded its online store to include a variety of cycling and exercise products. We asked Ochsner what really makes a good product description.
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