Seamless processes: Supertext now integrated directly into Smartling
In addition to its own translation management system, Supertext also offers integration into third-party systems. The latest addition: Smartling.
With Noto, Google has developed a font family that works for every language in the world. Here’s how the company is enabling global communication – and what IKEA and tofu have to do with it.
LinquaCert has certified all three of the language service provider’s locations for quality in post-editing neural machine translation (NMT).
Is the only thing standing between you and your new international market a properly localized website? These five tips make conquering the world a breeze.
Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.
What makes a transcreation so special? How does it differ from a standard translation? Kristy Sakai, CEO of Supertext USA, explains what it takes to be a super transcreator.
Diego Mosca is the new Chief Operating Officer of Supertext Deutschland. An Italian by birth and a Berliner by choice, he knows the language industry like the back of his hand. As a certified translator, language coordinator and sales manager, he’s worked in Spain, Poland, Italy and Germany in the last 12 years alone. And he’s always got seven different phrasebooks and a volleyball kit along for the ride.
International logistics company Planzer is on the road across Europe – and Hong Kong. And as its translation partner, Supertext is along for the ride.
People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?
No copywriting and translation agency could work without a pool of dedicated freelance contractors, and Supertext is no exception. We asked them for feedback – with pretty encouraging results.
More localization, fewer blunders: five examples that prove you need more than just a correct translation.
Black Friday, Cyber Monday… and it’s already time to fill stockings with more gifts. In the US, many retailers make more than half of their annual revenue during the holiday season. But if you think this is peak retail season everywhere in the world, think again.
With less than two weeks left of Advent, Christmas party season is in full swing – and the potential for awkward conversations with people you have nothing in common with is correspondingly high. But if words fail you, there’s one language that everyone understands: music.
Food app Kitchen Stories has achieved international success with the help of a secret ingredient: creative culinary translations from Supertext. Even Tim Cook is a fan.
Digital natives still write letters to Santa. But the content has moved with the times – with hilarious results.
Every year, thousands of children around the world mail letters to “Santa Claus, North Pole” – and they get a response thanks to dedicated multilingual teams.
The Supertext Freelancer Convention on Friday had just one goal: to be an interactive language event with a fantastic atmosphere. After a half-day of fascinating presentations, riddles and socializing, we can say for certain that we accomplished our mission.
Supertext is a super-proud winner: this week, the creative copywriting and translation agency’s “World Domination” project received the Swiss award for successful, pioneering sales initiatives.
The underwear brand has been ordering translations from Supertext since 2014, making its sustainable underwear and loungewear widely available in four different languages.
Never fear, French-speaking bakers: the days of ingredient mix-ups are over! Dr. Oetker has entrusted the translation of its new cookbook to the experts at Supertext.
Topics: News, Projects | Comment