Global vs. local: the multilingual social media conundrum
Do international companies need a different social media profile for each language region? When is a single global presence the better option? And what features do platforms like LinkedIn and Facebook offer to help? A brief guide to multilingual social media management.
Platforms such as Facebook and LinkedIn offer their own automatic translation feature. Just click beneath a post and your computer will instantly provide you with a version in your own language through the magic of neural machine translation (NMT). But just how good is this feature?
Electronic Arts, one of the largest gaming companies in the world, naturally has players across the globe. But the reach of games such as FIFA, Madden NFL, Star Wars and The Sims go far beyond the player base – the soundtracks for these games launch careers of artists from all geographical regions and musical genres. For its upcoming titles, EA looked to Supertext for pitch perfect translations.
“Social distancing” has been a buzzword for several months now. But what about linguistic distancing? To pass the time until we can meet up with friends again, we’ve taken a look at the compound words that just can’t bear to be apart.
The leading open-source translation management system (TMS) lets you keep one eye on the end product at all times – ensuring high-quality texts and straightforward approval processes for clients operating internationally.
Have you seen the movie Parasite? Danced to Psy’s Gangnam Style? Tried out some Korean beauty products? If you answered yes to two or more of these questions, then you – like many of us – are riding the Korean Wave.
Managing multilingual websites can be challenging. That’s why Supertext is constantly developing new solutions that allow content to be translated directly in its clients’ CMS. Now, in collaboration with Divio, we’ve created a plugin for django – NASA’s CMS of choice.
Subtitles make movies accessible to an international audience. And yet they’re often inaccurate or incomplete. We explain why that’s no bad thing – with the help of Korean smash hit Parasite.
Delivering quality subtitles requires good knowledge of words, and not just the words that need to be translated. Because some technical terms are often used interchangeably, by both clients and translators, this can lead to confusion. Here are some definitions that should clarify some basic terms to help get you started.
Videos rule the internet. And subtitles are essential for making them accessible to a global audience. This process has been made a little easier thanks to a new plugin – SDL’s Studio Subtitling.
A leading light of the Swiss communications sector, the renowned magazine persönlich is synonymous with uncompromising quality in terms of both content and style. That’s why it’s partnered with Supertext, to ensure that the language is flawless from cover to cover.
If anyone knows how to make working from home a success, it’s our super freelancers. Here are their top tips for setting up shop inside your own four walls.
From creative poster campaigns to official contracts, plenty of different texts need translating, and the range of professional translation options on offer is just as broad. But which service is right for your text type?
Today’s neural machine translation (NMT) engines can translate simple texts quickly and acceptably into a wide range of other languages. And they’re improving constantly. So how did we get here?
A sure thing for SERV: the Swiss government-owned insurer has entrusted Supertext with the French and English translations of its annual report for the second year running.
Since the death of silent film and the birth of the ‘talkies’ in the late 1920s, the question of how to translate on-screen entertainment has been a worldwide conundrum. Almost a century later, film translation has developed into an art form of its own – yet approaches remain very different.
2020 marks the 75th anniversary of Swiss car importer and dealer AMAG – and the one-year anniversary of its collaboration with Supertext. Time to look back at what’s been achieved, and forward to the future of human-machine translation.
In addition to its own translation management system, Supertext also offers integration into third-party systems. The latest addition: Smartling.
With Noto, Google has developed a font family that works for every language in the world. Here’s how the company is enabling global communication – and what IKEA and tofu have to do with it.
LinquaCert has certified all three of the language service provider’s locations for quality in post-editing neural machine translation (NMT).
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