Three factors to consider when translating learning content
The opportunities that arise from online courses that are available in different languages are endless. As are the ways we can tackle the task at hand. It’s best to start by setting your expectations. These questions will get you straight to the point.
If you want to learn something properly, you need to go in-depth. Doing that is easiest in your native language – which is why it makes sense to translate the content of online courses. Today, we’ll share a few more reasons and explain why it’s about more than just writing in the right language.
If you look at the 50 largest listed Swiss companies, it becomes clear that language diversity is decreasing. Half publish their annual reports in German and English, the other half only in English. Are translations no longer worthwhile? Or to put it another way, the costs are a drawback – but what are the perks?
Champagne du Goupil was born from the vineyards of Avize in northeastern France. The new blanc de blancs takes a fresh, playful approach to the traditional Champagne market, from the charming fox mascot to the enchanting storytelling on the label. Supertext was tasked with capturing the delightful French nuances for an English-speaking audience. It turned out to be the perfect case study for a comparison between translation and transcreation.
The global pharma company is bringing life sciences to the general public through the Novartis Pavillon in Basel. And with Supertext as one of its language partners, everything is available in French as well.
In July, RWS presented the latest upgrade of Trados Studio. Three improvements stand out – among them the new transcreation feature.
“Content is king” is one of the most popular phrases in marketing – and has been for many years. The recent boom in digital content has been vast. But has it been a good thing? We look at what the research says, and why sometimes less is more.
Only a few brands out there have a voice that’s memorable enough to stick in your head. And yet, the language of a brand can have just as fundamental an impact on its image as its logo or corporate design. Apple, Harley-Davidson and others are prime examples of how companies can use their brand voice to make a lasting impression.
From blogposts to email campaigns and websites to ad posters, it’s clear that successful marketing requires text. A lot of text. And people to write it. But did you know that there are (at least) two types of professional involved: content writers and copywriters? We’ll demonstrate the differences and explain how to identify the crème de la crème of each profession.
The options are plentiful – and so are the opportunities. A distinctive tone of voice is one of the most powerful tools for building a brand identity. It’s something that the biggest and most successful brands are adept at leveraging – and so can you. What tone do you want your brand to strike? Supertext can help you find it.
The German capital’s official travel website, visitberlin.de, offers visitors to the city everything they need for the perfect stay. To ensure that its content hits the right tone for both German-speaking and international guests, the company relies on multilingual content writing from Supertext, among other services.
What is your position on gender-neutral language? Do you want your communication to be casual or formal? What tone do you generally want to strike? Many questions arise in connection with a company’s communications, especially when they’re multilingual. With a linguistic style guide, you can establish the rules you want to adhere to. We show you why it’s worthwhile creating one and which points a style guide should include as a minimum.
With maximum speeds of almost 200 miles per hour, TGV Lyria takes passengers safely from Zurich to Paris in just four hours. It demands the same swiftness and efficiency in its communications, too – including on-point, on-schedule content in French, German and English.
With its new location in Copenhagen, the Munich hotel group has entered the Scandinavian market and thus expanded its operations to a total of 11 countries. As its existing translation partner for various languages, Supertext was responsible for localizing the website into Danish.
The Swiss language service provider is streamlining its translation and localization business into three new divisions. Kristy Sakai, Laura Fernández and Patricia Kamer are taking over management from the company’s founders.
Not all relationships are as strong as they look – and that’s as true for words as it is for people. Supertext has dug up the most common examples of “false friends” from a range of languages, to help you avoid pitfalls in your next intercultural conversation.
Anyone who wants to take their website global is faced with the question of how to ensure they can be found by the relevant search engines in foreign markets. Word-for-word translations just don’t cut it. Read on to find out what you need to take into account.
Cancer affects people from all walks of life, which is why it’s all the more important that everyone understands the information about it. The Swiss Cancer League is making sure of this: in an online course at Supertext, the organization learned how to communicate plainly in German, French and Italian.
It’s a profession that’s growing on an almost daily basis – and for good reason: localization managers help ensure seamless multilingual communication at every level. We give you an insight into what they do and help you decide whether you need one, too.
There are lots of ways to find a suitable translation agency, and a public invitation to tender is just one of them. But when is this worthwhile and what criteria should be included to make assessing the contenders easier?
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