Roger_Federer_Wimbledon

The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.












Typos, misunderstandings, style, inconsistencies, timing and technology: multilingual reporting presents a number of challenges. How can you overcome these? Let’s start by making plans well in advance and using tried-and-tested processes.





Ecosia

Ecosia is a Berlin-based search engine that uses its advertising revenue to finance tree planting projects. Thanks to its seven million users, Ecosia will soon have planted 50 million trees. Supertext has been translating Ecosia’s social media posts, blog articles and newsletters into six languages since 2017.