Anyone with an internet connection can do business with the entire world – from multinational corporations to a cake shop in Berlin Kreuzberg. Just translate your web content and hey presto: “Hallo Berlin, hier bin ich!” But why invest in a professional translation or even contact a translation agency if your colleague John Doe speaks perfectly good German?



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SDL on the road again

The team from SDL Trados were on the road again this month to showcase the new features in the first service release for Studio 2017. We joined them in Basel to see what SR1 could offer Supertext and our freelancers.


The marketing industry has been telling us for years that “Content is king!”, urging us to move away from using meaningless strings of keywords. It’s well known that Google is paying increasing attention to the relevance of content for the reader when determining the position of a website in its search results, but which criteria does the search engine use to assess the relevance of the text on a website?



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Last year’s Translating Europe Forum found cause for cheer amid the advance of automation, and the 2017 edition of the conference was equally lively.