Translations worth drinking to: Supertext translates wine guide
Cheers! Santé! Salute! Renowned wine specialist Casa del Vino turned to Supertext for help with its rebranding. Its flagship wine guide is now available in three languages, reaching private and hospitality-sector clients in Switzerland and beyond.
Eight years at Lionbridge, five years at Apostroph, a lectureship in translation management – Patricia Kamer brings a very impressive range of experience with her to Supertext. In this interview, she explains what she offers our clients in her new role of Technology Solution Manager, and how technology will transform the translation industry in future.
A truly localized user experience means more than just translating your navigation menu or support site into a new language. With the help of a few examples, we’ll show you what localization involves and the decisive role it can play in taking your business international.
Translating an app, website or software while it’s still being developed – it may sound like a surefire headache, but it can actually significantly reduce the project duration, expense and stress levels. We’ll explain how.
Voice search features are creating new challenges for search engine optimization. How are Siri, Alexa and Google Assistant changing the ways people search? And, more importantly: does your company have to adjust the keywords on its website?
Technology innovation service provider Zühlke transforms products and services around the world. And Supertext’s subtitles are making its video content just as international.
Calling all startups: are you ready to conquer the world… just as soon as you find the right name? Whether you’ve got your eye on long-term expansion or you’re planning to win over foreign markets right from the start, it’s worth thinking global about your name. And reading our tips.
This year’s Freelancer Convention took place online. Last Friday, super freelancers from 30 different countries dialed into the live keynotes and interactive sessions. In addition to the latest updates on Supertext, they also enjoyed discussions on two main topics: machines and motivation.
“Yeah, we quickly localized the website.” This may sound efficient, but remember the proverb – “more haste, less speed”. We’ve rounded up the most common pitfalls to avoid when adapting an app, website or piece of software for a new language.
When Headspace was getting ready to launch in global markets, they turned to Supertext. Since then, we’ve helped Headspace bring peace of mind to a worldwide user base — in German, French, Spanish, and Portuguese.
Adapting content for new markets takes time and money. Is it worth it? Two new studies provide answers.
SEO-optimized texts are essential if you want customers to find their way to your website, and doubly so if you’re trying to capture a new market. If your keywords are already working well in one language, you might be tempted to just translate them along with the rest of your site. We explain why that’s not a good idea – and what to do instead.
The first ever online edition of LocWorld took place at the end of July. This conference brings together international companies, localization specialists and marketing experts – so of course, Supertext was there too. And not just with a booth in the digital trade fair hall: the schedule also featured two super presentations by Supertexters.
Video games let you immerse yourself in another world. But your skill with a controller isn’t the only thing they can help you improve. We explain how gaming can take your language abilities to the next level.
Corporate storytelling is everywhere these days – including in annual reports. The facts and figures may be important, but so is the story that surrounds them. That’s why forward-thinking organizations like World Vision are now looking beyond the numbers and focusing on creative texts and translations that turn readers into fans.
This will be your best chance yet to meet the localization universe’s creative star: for the first time, Supertext will be featured as both an exhibitor and a presenter in two of the main conference program’s sessions at LocWorldWide.
Why is it important to test an application after it’s been translated, but before it goes live? The answer is user experience.
Arranging for the doctor to pay a house call has never been so easy thanks to the Medgate app. The initial assessment takes place using an AI-powered virtual chat service. And the multilingual interface? That’s where Doctor Supertext comes in.
An updated website and a new app available in four languages: Coop, one of the largest retailers in Europe, wanted to make its services as accessible as possible for customers. So it turned to Supertext to optimize the linguistic user experience in English, French and Italian.
From singular “they” to the title “Mx”, gender neutrality is slowly becoming standard for English speakers. But we’re translators, so we wanted to know how other languages tackle the gender conundrum. Read on to discover what “x”s, “@”s and “*”s have to do with gender – and how Obama sidesteps the question entirely.
Topics: Projects, Zurich | Comment