Branding in Japan – the best translation might be no translation at all
The Japanese market is known to be difficult to enter, and cultural differences make transcreation key to ensuring that your brand doesn’t get lost in translation. Ironically enough, this sometimes means ditching the translation altogether.
What’s the use of a multilingual store? What linguistic and technical requirements need to be taken into account? Can I make it effective and affordable, too? And how do I even get started? You’ll find all the answers you’re looking for in our new white paper on e-commerce localization.
Amy Naruse is Supertext’s first Program Manager for APAC. We talked to her about what makes the APAC transcreation and translation market different and why freelance translators and copywriters should join forces with Supertext.
Why invest money in UX texts? Because good UX writing translates directly into customer satisfaction and conversions. Using real-life examples, we take a detailed look at why every word counts, from buttons to error messages.
In the industry, UX writers are known as the copywriters of the future. But why? What exactly do UX writers do? And when do we need their skills? Supertext sheds some light.
Expanding your business into new regions and languages can pay off in lots of ways. But when is the right moment to take the leap? Should you start by establishing a strong local foothold like Starbucks? Or go straight for a global vision like Uber? Supertext offers its thoughts.
Here are this year’s reading recs from the Supertext team for Women in Translation Month.
Localizing an online store has a price. It depends on various factors: project size, language combinations and your service provider’s resources. Nevertheless, there are opportunities to save and still get the convincing result you want. Supertext shows you what they are.
With single sign-on, users can log in directly from their own systems, rather than needing a separate Supertext account.
The new finance app from leading Swiss banks PostFinance and Swissquote has gotten off to a flying start, winning over 10,000 customers in the first three weeks of its launch. It offers a 3-in-1 tool to manage financial planning and its own cryptocurrency, and features refreshingly direct marketing and communications – all translated by Supertext.
The Deichmann Group, Europe’s biggest shoe retailer, has entrusted product descriptions for its Ochsner Sport subsidiary to Supertext since 2016. And the sporting goods seller just expanded its online store to include a variety of cycling and exercise products. We asked Ochsner what really makes a good product description.
Seven Senders offers corporate clients across Europe quick, secure and easy parcel delivery options – and is growing just as quickly. To keep up the pace in communications, the Berlin-based logistics startup teamed up with Supertext to develop a tailor-made setup for translation and revision in 13 languages to date.
If you want your texts to hit the perfect note, you need to choose the right language services provider. Supertext’s translator casting opened doors for a building access solutions company.
Would you recognize the Google Translate logo? Of course! We bet you’ve used it plenty of times. But do you know how it all started? And what does the love life of one of its developers have to do with it? Find out in this blog post.
Achieving quantity without compromising on quality – Switzerland’s DIY chain JUMBO partnered with Supertext for texts and translations for its online store. The result: elegant technical solutions with a human touch.
Since 2019, language services provider Supertext has been helping the world’s largest business social network with its expansion into Germany, Austria and Switzerland. Tatjana Greiner, Staff Localization Producer at LinkedIn, and Kristy Sakai, CEO of Supertext USA, gave a presentation at GlobalSaké’s ParlamINT event last week explaining how this works.
The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.
Five experienced language professionals share their thoughts on gender-inclusive language. Learn how businesses can approach the topic on a global scale.
Japan and Germany. Two completely different markets that offer significant opportunities – and equally significant barriers to entry. On July 1, Supertext’s Kristy Sakai will talk with LinkedIn’s Tatjana Greiner about the challenges global companies face when expanding to Japan and Germany. The online event is part of GlobalSaké’s ParlamINT.
June is Pride Month – and at Supertext, it comes with a linguistic twist. Where does the acronym “LGBTQI” come from, and what can we learn from the origins of the individual words? Spoiler: while they may only have acquired their modern meanings recently, many of these terms can be traced all the way back to ancient languages.
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