Trek rides with Supertext: the world’s best bikes need the world’s best translators
Driven by adventure, guided by history and enchanted by the freedom of the open road – Trek creates the world’s greatest bicycles. And its commitment to quality lead the global brand to Supertext – because it doesn’t compromise in localization either.
Suffering from a chronic lack of ideas? Writing exercises could help to get your ideas flowing again – here are our five super tips to help you unleash your creativity.
When is neural machine translation (NMT) the right option and why? Which computer-generated translations require light post editing (LPE) and which require full post editing (FPE)? And how do you know when machine translation simply isn’t up to the task? We have the answers for you right here.
Every consumer brand from Amazon to Ikea knows that people prefer buying in their own language. It’s no different for international students and their parents looking for the right university abroad.
In the world of timber, Free Form construction is king. And Blumer-Lehmann, the global market leader in the method, is using top-quality English and French translations provided by Supertext as a solid foundation for the construction of its new website.
Biddschee(You’re welcome): our little Oktoberfest dictionary. We’ve collected some snippets of the Bavarian dialect all to do with attire, food and social culture to help make your Oktoberfest in Munich a linguistic success.
Beyonce’s Coachella costumes and a huge Funko pop figure of Eleven from Stranger Things? Yes, Netflix was the perfect venue for Women in Localization LA chapter’s inaugural event.
Today we’ll be discussing the various ways of expressing indifference in different languages. What does sword fighting have to do with it? And where do hats, potatoes and scrap metal come in?
A passionate hook-up in a club vs. a dreamy meeting with true love – how can the same song come across so differently in another language? The answer lies in lyric transcreation.
When you’re used to using the Latin alphabet, it can be easy to overlook one of the central questions of any language – how we write it down. A look at some of the more interesting ways in which languages have put pen to paper.
Swisscom, Switzerland’s leading telecommunications provider, offers an all-in-one app for the home that simplifies everything from evening entertainment to security while on vacation. And the Swisscom Home app is now also available in English, French and Italian thanks to Supertext.
DAIMANI, a Swiss e-commerce firm specializing in VIP experiences, has chosen the translation experts at Supertext to assist with launching its new international website, which is an experience in itself featuring seven different languages.
Neural machine translation (NMT): you either love it or hate it. But there’s simply no avoiding it if you want to stay on the ball in the translation and localization industry. This post will give you a taste of what post-editing involves.
Many of us are familiar with the idea of conlangs (“constructed languages”) from TV shows like Game of Thrones and books like the Lord of the Rings series. But one video game went the extra mile to fully draw its players into its world – Far Cry Primal.
Berlin’s favorite public transportation partner is relying on Supertext’s English transcreations for its latest ridesharing service campaign. No delays or technical difficulties here!
Switzerland’s top out-of-home advertising company has been relying on Supertext’s expert English translations since 2017.
Shava-what? Namast-heh? It’s worth stretching your mind beyond the four corners of your yoga mat. Translating the most important yoga terms might well be the first step towards inner peace.
You’ve probably heard of Pennsylvania Dutch. But what about Texas German? Supertext takes a look at some lesser-known varieties of German.
What types of copy require creativity? Why does a three-word slogan or simple app need more time than an informative press release? We’ve identified a few examples when transcreation makes sense.
The final days of Wimbledon are the perfect time to look at some of the baffling language served up alongside the strawberries and cream.
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