Many of us are familiar with the idea of conlangs (“constructed languages”) from TV shows like Game of Thrones and books like Lord of the Rings. But one video game went the extra mile to fully draw its players completely into its world – Far Cry Primal.
Millions of gamers play PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Steam, on mobile, on Xbox – and now on PlayStation. With this important launch planned for the end of 2018, PUBG sought out a creative translation agency that could help the game reach its audience in more than 20 countries. And found Supertext right in its neighborhood.