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Supertext wraps up Pride Month with a free online session on gender-inclusive language when going global

Five experienced language professionals share their thoughts on gender-inclusive language. Learn how businesses can approach the topic on a global scale.

June is Pride Month! All around the world, people are celebrating the diversity of their sexual orientations and gender identities. But the linguistic innovations inspired by these groups aren’t restricted to a single month: things like gender-neutral pronouns and new titles beyond “Mr.” and “Ms.” are here to stay, all year round.

The concept of inclusive language has now made its way into the mainstream, but the specific details of how to utilize it are a little fuzzier. And things are even more complex for companies that want to go global: how do you address customers inclusively in a gendered language like Spanish, for example?

Join our experienced Supertexters Fabio Schmuki, Kristy Sakai, Laura Fernández, Lucas Maire and Jana Amling as they discuss, compare and offer advice on languages as diverse as German and Japanese. Learn how to develop inclusive language guidelines and train teams to apply them.

“There’s no one right answer. But there is a wrong one: not talking about it.”

Fabio Schmuki, Supertext Global Marketing Manager and the panel’s host, is happy to provide organizations with a bit more clarity.

“We want to share our experience to help organizations make their own decisions on whether and how to approach inclusive language.”

About Supertext

Supertext makes reading a pleasure – in more than 100 languages. The copywriting and translation agency was founded in 2005 and is now one of the most creative and innovative language services providers in the world. More than 3,000 companies from all industries use its system to submit and manage projects while benefiting from its creative localization solutions. With offices in Los Angeles, Berlin and Zurich, Supertext’s network of more than 2,000 handpicked copywriters, editors and translators help companies reach global markets.


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3 Kommentare zu “Supertext wraps up Pride Month with a free online session on gender-inclusive language when going global”

  • Francesco Andreoli am 13. July 2021 23:54 Uhr

    very interesting.. so, in a language where inanimate objects have no gender, how do they describe e.g. (following up the example).. a bridge??

  • Angela Lanza-Mariani am 15. July 2021 10:08 Uhr

    Hi Francesco

    We can say that speakers of a language that has no grammatical gender wouldn’t think of stereotypically feminine or masculine words to describe it. Just because their brain would not make that distinction. They may describe it in a more static, objective way instead. If you want to know more about this, we can recommend Lera Boroditsky’s ted talk “how language shapes the way we think”.

    Cheers, Angela

  • Ben am 22. July 2021 10:03 Uhr

    That concept “language shapes the way we think” is a bit of a dangerous one… Ultimately it would mean: People who grow up with one language can not intellectually grasp what someone coming from an other language can.
    Language rather describes what we perceive and is thus shaped by reality through human eyes. But it is also convention, so many people need to be able to understand ane use it. Therefore it moves much slower than reality, especially if there are prescriptive institutions that ‘control’ the language.
    It’s rather atypical for natural language development to introduce abrupt changes. Language lives in the speakers, and develops in the speakers.
    Here we are talking mainly (but not only) about changing the way we write which is subject especially to conventional rules. This allows us to actively decide what’s right or wrong. Of course there is then the way back to the reader’s thought: Why is there a *? But it is not self-explanatory. It takes a lot of time and efforr until it becomes a natural thing. We still don’t even have a convention about how to pronounce most of these inclusive conventions when reading texts out.

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