Where others juggle balls, Angela prefers to juggle words. After completing a master’s in German and communication, she worked as an ad writer, freelancer journalist and schoolteacher. At Supertext, she provides the right words in the right place for all our communication channels and is shaping our content strategy from A to Z.
Switzerland’s largest online retailer is living up to its claim “pretty much everything for pretty much everyone” with unique posters targeted at each of the more than 50 nationalities that call the country home. And copywriting from Supertext to get the message across in every language.
The organization for the protection of children’s rights runs projects in 36 countries. In its progress reports, it keeps child and project sponsors fully informed about the status of these projects. As a copywriting partner, Supertext helps ensure efficient and cost-effective implementation.
The EU’s new CSR Directive has transformed a voluntary commitment into an obligation for many companies. Now, publishing a sustainability report on their activities – often in multiple languages – is a must. How can they best tackle this challenge? Below, we lay out a comprehensive roadmap for handling the language side of the process.
The Swiss brand helps customers around the world make the most of their time at home with its premium household appliances. Supertext is on hand to ensure that its magazine Inspirations is just as impressive as the appliances themselves – with a streamlined process for transcreations into languages from Spanish to Chinese.
The Maison KARL LAGERFELD carries on the visionary legacy of its founder, a universal symbol of style, creativity and passion. And as its partner for creative translations, Supertext ensures the brand’s identity remains consistent around the globe – with a tailor-made style guide for every language.
An urgent “Act now!” or a restrained “Find out more”? It all depends on your target market.
AI writing tools have a lot of uses. They can generate ideas, deliver variations on a theme or save you from churning out repetitive product texts. But what you get out is only as good as what you put in. So it’s high time to boost your prompting skills.
The learning technology suite for companies of all sizes helps its user community flourish through regionalized, premium learning content. Degreed’s experienced localization team, with support from Supertext, is making that content accessible around the world.
One of Switzerland’s largest health insurers commissioned Supertext to translate its training programs into French and Italian. By doing so, it’s reaching employees and customers where they feel most at home: in their native language.
The latest generation of artificial intelligence from OpenAI has been taking the internet by storm for the last few weeks, and we’re among its fans. ChatGPT seems to be able to do almost anything, from developing apps to writing Bible verses about how to remove a sandwich stuck in your VCR. But is it really as good as it seems? We tested when the tool really creates value for everyday (writing) tasks… and when it just creates problems.
Almost every language differentiates between formal and informal terms of address. But if you can’t tell your “Voi” from your “Вы” and think “uchi-soto” is something to do with origami, never fear: our overview of international etiquette will help prevent embarrassing faux pas.
There is a wide range of e-learning solutions on offer, from multimedia content production tools to platforms for interactive training sessions. But how can you choose the right software for your needs? And which tools are best at handling multilingual content? We took a closer look at eight well-known solutions.
Applause or sarcastic clapping? “You rock” or “I love you”? Around 3,600 emojis give us plenty of ways to communicate – and to misunderstand each other. Especially across national borders. We’ll show you how to avoid the pitfalls and make a success of international emoji communication.
The opportunities that arise from online courses that are available in different languages are endless. As are the ways we can tackle the task at hand. It’s best to start by setting your expectations. These questions will get you straight to the point.
If you want to learn something properly, you need to go in-depth. Doing that is easiest in your native language – which is why it makes sense to translate the content of online courses. Today, we’ll share a few more reasons and explain why it’s about more than just writing in the right language.
The global pharma company is bringing life sciences to the general public through the Novartis Pavillon in Basel. And with Supertext as one of its language partners, everything is available in French as well.
“Content is king” is one of the most popular phrases in marketing – and has been for many years. The recent boom in digital content has been vast. But has it been a good thing? We look at what the research says, and why sometimes less is more.
Only a few brands out there have a voice that’s memorable enough to stick in your head. And yet, the language of a brand can have just as fundamental an impact on its image as its logo or corporate design. Apple, Harley-Davidson and others are prime examples of how companies can use their brand voice to make a lasting impression.
From blogposts to email campaigns and websites to ad posters, it’s clear that successful marketing requires text. A lot of text. And people to write it. But did you know that there are (at least) two types of professional involved: content writers and copywriters? We’ll demonstrate the differences and explain how to identify the crème de la crème of each profession.
The options are plentiful – and so are the opportunities. A distinctive tone of voice is one of the most powerful tools for building a brand identity. It’s something that the biggest and most successful brands are adept at leveraging – and so can you. What tone do you want your brand to strike? Supertext can help you find it.
