The Swiss brand helps customers around the world make the most of their time at home with its premium household appliances. Supertext is on hand to ensure that its magazine Inspirations is just as impressive as the appliances themselves – with a streamlined process for transcreations into languages from Spanish to Chinese.


The Maison KARL LAGERFELD carries on the visionary legacy of its founder, a universal symbol of style, creativity and passion. And as its partner for creative translations, Supertext ensures the brand’s identity remains consistent around the globe – with a tailor-made style guide for every language.




The learning technology suite for companies of all sizes helps its user community flourish through regionalized, premium learning content. Degreed’s experienced localization team, with support from Supertext, is making that content accessible around the world.



ChatGPT x Supertext

The latest generation of artificial intelligence from OpenAI has been taking the internet by storm for the last few weeks, and we’re among its fans. ChatGPT seems to be able to do almost anything, from developing apps to writing Bible verses about how to remove a sandwich stuck in your VCR. But is it really as good as it seems? We tested when the tool really creates value for everyday (writing) tasks… and when it just creates problems.






If you want to learn something properly, you need to go in-depth. Doing that is easiest in your native language – which is why it makes sense to translate the content of online courses. Today, we’ll share a few more reasons and explain why it’s about more than just writing in the right language.





From blogposts to email campaigns and websites to ad posters, it’s clear that successful marketing requires text. A lot of text. And people to write it. But did you know that there are (at least) two types of professional involved: content writers and copywriters? We’ll demonstrate the differences and explain how to identify the crème de la crème of each profession.


The options are plentiful – and so are the opportunities. A distinctive tone of voice is one of the most powerful tools for building a brand identity. It’s something that the biggest and most successful brands are adept at leveraging – and so can you. What tone do you want your brand to strike? Supertext can help you find it.