What makes a slogan successful?

Kids and adults love them so; they may give you wings, or help you think different. Successful slogans promise a lot, but one thing is always guaranteed: they stick in our collective memory. So what exactly makes a good slogan unforgettable?




Typo_typing error

Here at Supertext, we’ve known for a long time that with a single wrong letter, you can soil everything – but there can also be worse consequences. Much worse. Here are our top five most far-reaching typos.



Besides content marketing, search engine optimization (SEO) is the phrase on everyone’s lips. But what does it mean? How does it affect you and your company, and how can you use it? We’ll show you the basics.





Content marketing is the new buzzword in online marketing. Content, not advertising. You’re still selling something, but you’re making it sound like content, not an advert. We’ll explain what it is, how it works, and what it can do for you.