Success! Your hard work has paid off, and users are finding and loving your new app. But with more than four million apps available, this doesn’t happen out of nowhere – that’s where app store optimization comes in.
Eight years at Lionbridge, five years at Apostroph, a lectureship in translation management – Patricia Kamer brings a very impressive range of experience with her to Supertext. In this interview, she explains what she offers our clients in her new role of Technology Solution Manager, and how technology will transform the translation industry in future.
SEO-optimized texts are essential if you want customers to find their way to your website, and doubly so if you’re trying to capture a new market. If your keywords are already working well in one language, you might be tempted to just translate them along with the rest of your site. We explain why that’s not a good idea – and what to do instead.