Eight years at Lionbridge, five years at Apostroph, a lectureship in translation management – Patricia Kamer brings a very impressive range of experience with her to Supertext. In this interview, she explains what she offers our clients in her new role of Technology Solution Manager, and how technology will transform the translation industry in future.






This year’s Freelancer Convention took place online. Last Friday, super freelancers from 30 different countries dialed into the live keynotes and interactive sessions. In addition to the latest updates on Supertext, they also enjoyed discussions on two main topics: machines and motivation.



SEO-optimized texts are essential if you want customers to find their way to your website, and doubly so if you’re trying to capture a new market. If your keywords are already working well in one language, you might be tempted to just translate them along with the rest of your site. We explain why that’s not a good idea – and what to do instead.





From singular “they” to the title “Mx”, gender neutrality is slowly becoming standard for English speakers. But we’re translators, so we wanted to know how other languages tackle the gender conundrum. Read on to discover what “x”s, “@”s and “*”s have to do with gender – and how Obama sidesteps the question entirely.