Localization vs. translation: we explain the difference – and why successful marketing requires both
A truly localized user experience means more than just translating your navigation menu or support site into a new language. With the help of a few examples, we’ll show you what localization involves and the decisive role it can play in taking your business international.
Translating an app, website or software while it’s still being developed – it may sound like a surefire headache, but it can actually significantly reduce the project duration, expense and stress levels. We’ll explain how.
Voice search features are creating new challenges for search engine optimization. How are Siri, Alexa and Google Assistant changing the ways people search? And, more importantly: does your company have to adjust the keywords on its website?
Calling all startups: are you ready to conquer the world… just as soon as you find the right name? Whether you’ve got your eye on long-term expansion or you’re planning to win over foreign markets right from the start, it’s worth thinking global about your name. And reading our tips.
“Yeah, we quickly localized the website.” This may sound efficient, but remember the proverb – “more haste, less speed”. We’ve rounded up the most common pitfalls to avoid when adapting an app, website or piece of software for a new language.
When Headspace was getting ready to launch in global markets, they turned to Supertext. Since then, we’ve helped Headspace bring peace of mind to a worldwide user base — in German, French, Spanish, and Portuguese.
This will be your best chance yet to meet the localization universe’s creative star: for the first time, Supertext will be featured as both an exhibitor and a presenter in two of the main conference program’s sessions at LocWorldWide.
Why is it important to test an application after it’s been translated, but before it goes live? The answer is user experience.
Do international companies need a different social media profile for each language region? When is a single global presence the better option? And what features do platforms like LinkedIn and Facebook offer to help? A brief guide to multilingual social media management.
Electronic Arts, one of the largest gaming companies in the world, naturally has players across the globe. But the reach of games such as FIFA, Madden NFL, Star Wars and The Sims go far beyond the player base – the soundtracks for these games launch careers of artists from all geographical regions and musical genres. For its upcoming titles, EA looked to Supertext for pitch perfect translations.
Subtitles make movies accessible to an international audience. And yet they’re often inaccurate or incomplete. We explain why that’s no bad thing – with the help of Korean smash hit Parasite.
Delivering quality subtitles requires good knowledge of words, and not just the words that need to be translated. Because some technical terms are often used interchangeably, by both clients and translators, this can lead to confusion. Here are some definitions that should clarify some basic terms to help get you started.
Videos rule the internet. And subtitles are essential for making them accessible to a global audience. This process has been made a little easier thanks to a new plugin – SDL’s Studio Subtitling.
If anyone knows how to make working from home a success, it’s our super freelancers. Here are their top tips for setting up shop inside your own four walls.
Since the death of silent film and the birth of the ‘talkies’ in the late 1920s, the question of how to translate on-screen entertainment has been a worldwide conundrum. Almost a century later, film translation has developed into an art form of its own – yet approaches remain very different.
Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.
What makes a transcreation so special? How does it differ from a standard translation? Kristy Sakai, CEO of Supertext USA, explains what it takes to be a super transcreator.
People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?
No copywriting and translation agency could work without a pool of dedicated freelance contractors, and Supertext is no exception. We asked them for feedback – with pretty encouraging results.
Food app Kitchen Stories has achieved international success with the help of a secret ingredient: creative culinary translations from Supertext. Even Tim Cook is a fan.
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