A truly localized user experience means more than just translating your navigation menu or support site into a new language. With the help of a few examples, we’ll show you what localization involves and the decisive role it can play in taking your business international.
Electronic Arts, one of the largest gaming companies in the world, naturally has players across the globe. But the reach of games such as FIFA, Madden NFL, Star Wars and The Sims go far beyond the player base – the soundtracks for these games launch careers of artists from all geographical regions and musical genres. For its upcoming titles, EA looked to Supertext for pitch perfect translations.
Delivering quality subtitles requires good knowledge of words, and not just the words that need to be translated. Because some technical terms are often used interchangeably, by both clients and translators, this can lead to confusion. Here are some definitions that should clarify some basic terms to help get you started.
People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?