How to become a better transcreator
Super transcreators are as rare as unicorns. They need to understand marketing and copywriting, have deep knowledge of two languages and cultures, and write beautifully. Whether you’re a natural talent or want to hone your skills, here are a few tips and resources that may help.
What makes a transcreation so special? How does it differ from a standard translation? Kristy Sakai, CEO of Supertext USA, explains what it takes to be a super transcreator.
People unfamiliar with Supertext’s MO are often bewildered by the somewhat ambitious-sounding title of “Language Manager”. What exactly do our language managers do and what sets them apart from project managers? And, most importantly, what advantages do they offer on a highly competitive translation market?
No copywriting and translation agency could work without a pool of dedicated freelance contractors, and Supertext is no exception. We asked them for feedback – with pretty encouraging results.
Food app Kitchen Stories has achieved international success with the help of a secret ingredient: creative culinary translations from Supertext. Even Tim Cook is a fan.
Digital natives still write letters to Santa. But the content has moved with the times – with hilarious results.
Every year, thousands of children around the world mail letters to “Santa Claus, North Pole” – and they get a response thanks to dedicated multilingual teams.
You want to have a text localized for the Chinese market. The question is: do you need it translated into traditional or simplified Chinese? And what exactly is the difference between the two? We’ll clear things up for you.
Meet the team at this year’s American Translators Association conference in Palm Springs from October 23 to 26, 2019 at Booth 31. Kristy Sakai, CEO of Supertext USA, will also be presenting on Friday, taking conference attendees on an in-depth journey into Supertext’s forte: transcreation.
The ticket price for the highly anticipated localization event may seem high. But hey, it’s Silicon Valley. And with Supertext joining as an exhibitor for the first time, at least you’ve got one world premiere!
Driven by adventure, guided by history and enchanted by the freedom of the open road – Trek creates the world’s greatest bicycles. And its commitment to quality lead the global brand to Supertext – because it doesn’t compromise in localization either.
Beyonce’s Coachella costumes and a huge Funko pop figure of Eleven from Stranger Things? Yes, Netflix was the perfect venue for Women in Localization LA chapter’s inaugural event.
A passionate hook-up in a club vs. a dreamy meeting with true love – how can the same song come across so differently in another language? The answer lies in lyric transcreation.
When you’re used to using the Latin alphabet, it can be easy to overlook one of the central questions of any language – how we write it down. A look at some of the more interesting ways in which languages have put pen to paper.
Many of us are familiar with the idea of conlangs (“constructed languages”) from TV shows like Game of Thrones and books like the Lord of the Rings series. But one video game went the extra mile to fully draw its players into its world – Far Cry Primal.
Shava-what? Namast-heh? It’s worth stretching your mind beyond the four corners of your yoga mat. Translating the most important yoga terms might well be the first step towards inner peace.
What types of copy require creativity? Why does a three-word slogan or simple app need more time than an informative press release? We’ve identified a few examples when transcreation makes sense.
Successful translations are invisible. That makes them hard to find. We’ve selected a few prime examples of how it’s done.
Millions of gamers play PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) on Steam, on mobile, on Xbox – and now on PlayStation. With this important launch planned for the end of 2018, PUBG sought out a creative translation agency that could help the game reach its audience in more than 20 countries. And found Supertext right in its neighborhood.
Video game localization can be simultaneously entertaining and infuriating. Who can forget the “All your base are belong to us.” fail? There are many pitfalls to localizing games but hiring the right team of professionals, starting with the translators on the front line, is a good start. So what makes a super team?
Topics: guidelines, Los Angeles | Comment