Once more with feeling: transcreating annual reports
Corporate storytelling is everywhere these days – including in annual reports. The facts and figures may be important, but so is the story that surrounds them. That’s why forward-thinking organizations like World Vision are now looking beyond the numbers and focusing on creative texts and translations that turn readers into fans.
Arranging for the doctor to pay a house call has never been so easy thanks to the Medgate app. The initial assessment takes place using an AI-powered virtual chat service. And the multilingual interface? That’s where Doctor Supertext comes in.
An updated website and a new app available in four languages: Coop, one of the largest retailers in Europe, wanted to make its services as accessible as possible for customers. So it turned to Supertext to optimize the linguistic user experience in English, French and Italian.
Real estate companies around the world have turned the coronavirus crisis into an opportunity to make the jump to digital solutions. And one of the quickest off the mark was Homegate, the largest real estate marketplace in Switzerland. Its new feature for live online property viewings was implemented in record time – and Supertext was on hand to ensure multilingual communication.
The global company is constantly improving the technology behind its elevators and escalators. And it relies on Supertext to give its web content the same treatment.
Electronic Arts, one of the largest gaming companies in the world, naturally has players across the globe. But the reach of games such as FIFA, Madden NFL, Star Wars and The Sims go far beyond the player base – the soundtracks for these games launch careers of artists from all geographical regions and musical genres. For its upcoming titles, EA looked to Supertext for pitch perfect translations.
A leading light of the Swiss communications sector, the renowned magazine persönlich is synonymous with uncompromising quality in terms of both content and style. That’s why it’s partnered with Supertext, to ensure that the language is flawless from cover to cover.
A sure thing for SERV: the Swiss government-owned insurer has entrusted Supertext with the French and English translations of its annual report for the second year running.
2020 marks the 75th anniversary of Swiss car importer and dealer AMAG – and the one-year anniversary of its collaboration with Supertext. Time to look back at what’s been achieved, and forward to the future of human-machine translation.
In addition to its own translation management system, Supertext also offers integration into third-party systems. The latest addition: Smartling.
International logistics company Planzer is on the road across Europe – and Hong Kong. And as its translation partner, Supertext is along for the ride.
Food app Kitchen Stories has achieved international success with the help of a secret ingredient: creative culinary translations from Supertext. Even Tim Cook is a fan.
The underwear brand has been ordering translations from Supertext since 2014, making its sustainable underwear and loungewear widely available in four different languages.
Never fear, French-speaking bakers: the days of ingredient mix-ups are over! Dr. Oetker has entrusted the translation of its new cookbook to the experts at Supertext.
The great Roger Federer is trilingual – in interviews, he’s equally happy answering in German, English or French. To make sure that the ATP tournament can keep up with him, Supertext has been brought into play. With record-breaking translation times.
Driven by adventure, guided by history and enchanted by the freedom of the open road – Trek creates the world’s greatest bicycles. And its commitment to quality lead the global brand to Supertext – because it doesn’t compromise in localization either.
In the world of timber, Free Form construction is king. And Blumer-Lehmann, the global market leader in the method, is using top-quality English and French translations provided by Supertext as a solid foundation for the construction of its new website.
Swisscom, Switzerland’s leading telecommunications provider, offers an all-in-one app for the home that simplifies everything from evening entertainment to security while on vacation. And the Swisscom Home app is now also available in English, French and Italian thanks to Supertext.
DAIMANI, a Swiss e-commerce firm specializing in VIP experiences, has chosen the translation experts at Supertext to assist with launching its new international website, which is an experience in itself featuring seven different languages.
Berlin’s favorite public transportation partner is relying on Supertext’s English transcreations for its latest ridesharing service campaign. No delays or technical difficulties here!
Topics: Projects, Zurich | Comment